For XPENG’s product launches, Artpoint brought art into the brand experience. The aim was to extend XPENG’s universe and give it an emotional dimension. Francesco Misceo’s works, chosen from the Artpoint catalogue, carried the brand’s vision of mobility into two very different settings.

Basel, October 1st to 7th: press and influencer launch. Francesco Misceo’s works were shown on a set of five screens during the guest dinners, creating a poetic atmosphere around each evening.

Paris, October 11th: XPENG Brand Night, Pavillon Vendôme. Held ahead of the Paris Motor Show, this evening went one step further. His works were displayed on screens throughout the demo area, and an immersive art room offered a 360° experience created especially for the occasion.

Through his dialogue between the human body and intelligent technology, Francesco Misceo’s art echoes XPENG’s vision of mobility. It gives the brand’s message an emotional dimension that shows the second nature XPENG builds into its vehicles: fluidity, precision and intuitive intelligence.