Hyatt Regency Paris Étoile
The Hyatt Regency Paris Étoile aimed to re-enchant its lobby, an iconic space visited daily by travelers from around the world. The group’s ambition was to create a brighter, more inspiring welcome area where innovation and hospitality meet from the very first step. The Hyatt sought an artistic intervention capable of revitalizing the space, infusing it with color, movement, and perspective, while highlighting its local identity and forward-looking positioning.
Artpoint designed a scenography aimed at amplifying the identity of the Hyatt Regency Paris Étoile and reinventing its lobby experience. One of the central pillars was transformed into a digital totem: an enveloping LED installation that embodies Hyatt’s commitment to innovation. The anamorphic screen covering this pillar plays with perspective, turning the structure into a meeting point between digital art and architecture, delivering a first impression that is both elegant and striking. This installation now stands as a living visual signature, an immersive experience that welcomes, surprises, and sets the tone for the journey even before the stay begins.
Rolands Zilvinskis, Vacades
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