BRAND COLLABORATION

An exclusive creation that aligns with your brand, values, and sensibility. We specialize in crafting unique narratives that empower you to stand out with a powerful and disruptive artistic storytelling.
Your dna

Your piece of art

INSPIRING CLIENT USE CASES

CLIENT BRIEF

On the occasion of the 2025 back-to-business season and the announcement of their Boost 2027 plan, Generali sought to illustrate their corporate strategy through a bespoke work of art. The Boost 2027 plan is built around three key ambitions: customer experience, growth, and excellence, supported by two essential pillars: people and innovation (technology & data).

ARTISTIC CREATION

To bring their business strategy to life, the artist duo Moonwalker created an exclusive artwork featuring Generali’s iconic winged lion, a symbol of protection, journeying through ever-evolving landscapes. As it moves forward, life flourishes in its wake, embodying the core directions of the plan, the different stages of life, and the group’s commitment to a sustainable future. With this creation, Generali reaffirms its dedication to building a future where people, nature, and technology merge in perfect harmony.

Federate your teams

How does it work

01.

DRAWING UP A BRIEF

  • Share your story, ideas, and budget.
  • We refine your brief, present you artists and styles.
  • We then pre-select up to 6 artists matching your vision.
02.

artist validation

  • Review notes of intent made by our artists.
  • Finalize your choice thanks to artists’ sketches.
  • Co-creation work begins.
03.

project management

  • We handle contracts, artistic arrangements, and overall support.
  • Witness your artwork's creation within 2-3 months.
  • Celebrate with a vernissage.
Create the exceptional
We want to create a unique and memorable experience for our guests, and it starts the moment they arrive! Upon entering the hotel, guests are immersed in a singular artistic universe. Thanks to Artpoint, we've made the space an event!

Your Benefits

01
A single Point of Contact
02
An artistic Direction Alignment & Facilitation
03
A smooth and efficient workflow
04
Fiscal advantages for physical installations
Make them proud

COMMON QUESTIONS

What is the price for creating an artwork?
Artpoint is committed to meeting every type of budget and need. The proposed rates vary according to the artist commissioned, the technical nature of the work, the technical equipment used, the timeline and the intellectual property rights to the work. Give us two potential price ranges and we'll show you the extent to which the artistic proposals may vary according to your budgets!
Can I choose the artist I want an artwork from?
We'll help you find the techniques and inspirations that are the perfect match for your project from a network of over 500 artists, from all over the world. After an initial screening, we will present you with several artistic proposals, created especially for you. Then, you will be able to select the artist of your choice!
Do I own the artwork once it is created?
Yes, once the work has been commissioned, you are the owner of the work in its physical form. As far as intellectual property rights are concerned, we set up the legal framework best suited to the project and your needs: a simple license, exclusive license or assignment of intellectual property rights. Artpoint takes care of all the legal aspects between you and the artist.
What are the fiscal advantages?
As the law currently stands, companies that purchase an original work by a living artist for public display are entitled to a tax deduction. As soon as you acquire a 'physical' format of the work, in order to display it visibly in your premises for a minimum of 5 years, you can deduct the purchase price from your taxable income.
Is the artwork digital, physical or both?
The possibilities are endless. Artpoint will work with you to develop the project that suits you best. The work can take a digital form and be distributed via screens, your internal networks or your social networks, for example. The work can also take a physical form (printed format of the work or digital sculpture) and even combine tangibility and intangibility. Together, we will define the scope of the project, its final form and the best way to display it.
How long does it take to create an artwork?
Again, this depends on the artist and their schedule, and the technical nature of the work. It takes an average of 3 months from the initial brief to the delivery of the final project.
Is it for a one-off event or for the long term?
This type of project can be deployed on a one-off or long-term basis. If it is set up for an event, the work will obviously be yours after the event!