Destination Canada and Le Point wanted to strengthen Canada's appeal as a tourist destination. To achieve this, the company sought custom-made artworks that would resonate with Canadian values and reveal the beauty of its landscapes as well as its cultural diversity. Beyond showcasing the country itself, the goal was also to spark reflection on the spirit of the region, the relationships between people, and our relationship with nature.
Artpoint commissioned Victoria Fard, a multidisciplinary artist who creates immersive digital worlds where art, architecture, computation, and storytelling converge to produce experiences of wonder, reflection, and connection. Through these three artworks, she celebrated Canada by weaving in emblematic symbols tied to the country's history, culture, and nature.



















Share your story, ideas, and budget.
We refine your brief, present you artists and styles.
We then pre-select up to 6 artists matching your vision.
Review notes of intent made by our artists.
Finalize your choice thanks to artists’ sketches.
Co-creation work begins.
We handle contracts, artistic arrangements, and overall support.
Witness your artwork's creation within 2-3 months.
Celebrate with a vernissage.

“ We want to create a unique and memorable experience for our guests, and it starts the moment they arrive! Upon entering the hotel, guests are immersed in a singular artistic universe. Thanks to Artpoint, we've made the space an event! “


“ Art energizes and nurtures exchanges between employees. “


“ Artpoint offers high-quality digital art diffusion, providing a unique visual experience for our visitors (employees, customers, partners...). It also enhances the quality of working life for our employees, creating an inspiring and stimulating environment. “


“ Thanks to Artpoint, we collaborate with international artists to distribute exclusive digital works. Their integration into our spaces creates an atmosphere that arouses curiosity and encourages exchanges between employees: a real source of well-being! “


“ This digital art really surprises our customers and visitors, and so it’s a great conversation starter that brings people together. It fits perfectly into our setting, which blends history and modernity “


“ It is a unique way to bring our workspaces to life, as well as a wonderful opportunity to support talented artists. “


“ On every floor, we have different works (…) which today are part of the success and smiles we see among our teams. (…) Art inspires, unites, and provides meaning. “


“ Art is the most powerful universal language because it speaks to our emotions, beyond all our national languages. “


“ The science of neuroaesthetics tells us that art can reduce stress, enhance empathy, and boost problem-solving. Avec Artpoint, we dont just read the research, we live it. “
