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Artpoint partnered with CB21 to transform the reception area of its iconic tower at La Défense into a dynamic and inspiring space. The lobby becomes a setting that reflects the emotional impact of architecture thanks to its digital art installation.
Digital art offers visitors and collaborators of the CB21 tower a new perspective on La Défense: not only as a center of business, but also as a living space where the traces of the metropolis echo shared memory.
This collaboration reflects CB21’s commitment to enhancing its environment with meaningful artistic experiences, while affirming Artpoint’s mission to connect contemporary creation with the spaces of everyday life.
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Testimonials
“ The science of neuroaesthetics tells us that art can reduce stress, enhance empathy, and boost problem-solving. Avec Artpoint, we dont just read the research, we live it. “
“ Ce partenariat illustre notre ambition : faire de l’aéroport un espace vivant, où la technologie et la culture se rencontrent pour offrir une expérience mémorable et responsable à tous nos passagers. L’art numérique permet de proposer des œuvres évolutives, interactives et accessibles qui reflètent les grandes thématiques de notre territoire. “
“ On every floor, we have different works (…) which today are part of the success and smiles we see among our teams. (…) Art inspires, unites, and provides meaning. “
“ Artpoint offers high-quality digital art diffusion, providing a unique visual experience for our visitors (employees, customers, partners...). It also enhances the quality of working life for our employees, creating an inspiring and stimulating environment. “
“ Art is the most powerful universal language because it speaks to our emotions, beyond all our national languages. “
“ This digital art really surprises our customers and visitors, and so it’s a great conversation starter that brings people together. It fits perfectly into our setting, which blends history and modernity “
“ It is a unique way to bring our workspaces to life, as well as a wonderful opportunity to support talented artists. “
“ Thanks to Artpoint, we collaborate with international artists to distribute exclusive digital works. Their integration into our spaces creates an atmosphere that arouses curiosity and encourages exchanges between employees: a real source of well-being! “
“ We want to create a unique and memorable experience for our guests, and it starts the moment they arrive! Upon entering the hotel, guests are immersed in a singular artistic universe. Thanks to Artpoint, we've made the space an event! “
“ Art energizes and nurtures exchanges between employees. “
