Flowers are a symbol and theme loved and recognised by all. They have been the primary subject matter of artists and movements for centuries, and digital artists are no exception. In the age of digital art, flowers are reinterpreted through code, 3D technologies, collage or more to explore the ways in which flowers occupy space in our lives, both IRL and in the metaverse.
SFL has entrusted Artpoint with the mission of sublimating the magnificent mirror screen that welcomes visitors to #Cloud.Paris, in the center of the lobby. It is an innovative and elegant device that acts as a classic mirror when turned off, and a digital display capable of displaying interactive content when turned on. The goal was to strengthen the attractiveness of the place through immersive artistic content, in harmony with its high-end identity! We have developed a bespoke program for #Cloud.Paris, with monthly exhibitions of digital art that enhance the place and further enchant the work experience of its occupants.