HSBC
For the 2026 edition of EuroFinance, a major event held at the Barcelona International Convention Centre, HSBC wanted to offer visitors to its stand a unique and engaging experience. Every year, this trade fair presents a key opportunity to connect with existing clients and attract new prospects. The challenge for HSBC was crucial: to break away from conventional approaches, stand out from the competition and immediately capture people’s attention.
To meet this ambition, Artpoint chose to place digital art – and more specifically interactive art – at the heart of the HSBC space. Designed as a genuine moment of wonder within the exhibition, this installation strikes a perfect balance between attracting and retaining visitors, whilst providing an ideal ice-breaker for the sales teams. For this year’s event, we have showcased the work of artist Lake Heckaman, whose pieces poetically explore the concepts of fluidity and liquidity through the lens of new technologies. By offering such a comprehensive, elegant and engaging artistic experience, HSBC demonstrates its special attention to its clients and leaves a lasting impression.
Lake Heckaman
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