Destination Canada x Le Point
Destination Canada and Le Point wanted to strengthen Canada's appeal as a tourist destination. To achieve this, the company sought custom-made artworks that would resonate with Canadian values and reveal the beauty of its landscapes as well as its cultural diversity. Beyond showcasing the country itself, the goal was also to spark reflection on the spirit of the region, the relationships between people, and our relationship with nature.
Artpoint commissioned Victoria Fard, a multidisciplinary artist who creates immersive digital worlds where art, architecture, computation, and storytelling converge to produce experiences of wonder, reflection, and connection. Through these three artworks, she celebrated Canada by weaving in emblematic symbols tied to the country's history, culture, and nature.
Victoria Fard
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