Société Générale Private Banking
A historic player in the French banking landscape, Société Générale has demonstrated its commitment to contemporary art for over 25 years through a renowned collection displayed across its sites in France and abroad. This initiative reflects a deep belief that art fosters openness, inspiration, and dialogue. In this spirit, Société Générale Private Banking sought to transform its private lounges facing the Paris Opera into welcoming, emotionally engaging spaces designed to offer clients and teams a meaningful experience before their meetings.
To meet this ambition, Artpoint transformed the screens, once used for continuous news broadcasting, into digital art displays. They now feature contemplative works that mark the beginning of the client journey and create a sensory experience from the very first moment. This artistic presence soothes, inspires, and often sparks the first exchange between advisors and clients. Through this intervention, Artpoint turns digital technology into a vector of emotion and connection, perfectly aligned with Société Générale’s innovative and humanistic vision.
Christian Brinkmann, Emilia Trevisani