For the launch of its new models in Europe, XPENG wanted to bring art into its brand experience. The aim was to give its vision of mobility a more emotional dimension, going beyond simply presenting the vehicles. The launch took place in two stages, first in Basel for press and influencers, then in Paris ahead of the Paris Motor Show.

Artpoint proposed the work of Francesco Misceo, an artist who explores the dialogue between the human body and technology. His fluid, organic movements echo the values XPENG seeks to convey, with intelligent technology that feels intuitive and natural. In Basel, from 1 to 7 October 2026, his works were shown across five screens during the guest dinners, creating a poetic atmosphere throughout each evening. In Paris, on 11 October 2026, the XPENG Brand Night at the Pavillon Vendôme went further still, with an immersive 360° composition created especially for the occasion.