Superficial Studio

Australia

Superficial is the creative studio of digital artists Belinda Chen and Andrew Kupresanin. Their work unifies computer-generated imagery and code to create advanced visual experiences and innovative brand campaigns. Endlessly future-curious and in search of original ideas, the duo aim to push the boundaries of the digital experience in client-based projects as well as their frequent self-driven endeavours.


Superficial are alumni of NEW INC, the art and technology incubator at the New Museum in New York City. They have worked with brands including 3.1 Phillip Lim, Adidas, Cash App, Dior, and Nike and cultural organisations including M+ Museum, Odunpazarı Modern Museum and The Museum at FIT.


Superficial_Portrait_BW.jpg

Tomorrow Blooms: Abundance - Vertical

Tomorrow_Blooms_Abundance_-_Vertical_Superficial_Studio_3D.mp4

Tomorrow Blooms is a series of artworks exploring a speculative botanical future set in evolutionary hyperdrive. In the context of rapidly changing environmental conditions the artworks provide serene moments for contemplation about the evolving state of the natural world.


Each and every flower in the series is a one-of-a-kind bloom created through procedural design techniques. The final pieces are created using generative systems allowing the films to be adapted to a variety of screen dimensions and durations.


TOMORROW BLOOMS: ABUNDANCE


Abundance presents a hypothetical botanical phenomenon where an intelligent network of floral species harmonise in a wondrous superbloom. This synchronised and hyper-natural spectacle forms an optimistic celebration of the resilience and beauty found in diversity and its capacity to propel future evolutionary advances.

technique

3d

format

portrait

duration

04:59

year

2025

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Generative art refers to a way of creating artworks using an autonomous system. In digital art, these are usually generated from code and algorithms created by the artist, often with certain predefined parameters or systems. Although these parameters guide the final outcome of the work, generative art is generally a surprising way to create artworks, as the results are often unexpected and the number of possible outcomes can be infinite.
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AI art is a branch of generative art that uses artificial intelligence. Unlike other generative artworks, AI artworks use specific complex algorithms and models derived from machine learning. The most common methods for creating AI art today are GANs (generative adversarial networks) or proprietary prompting platforms such as ChatGPT, Sora, Midjourney, or Dall-e.
3D
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Photogrammetry
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