Superficial is the creative studio of digital artists Belinda Chen and Andrew Kupresanin. Their work brings together computer-generated imagery, code, and generative systems to create advanced visual experiences and innovative brand campaigns. Their practice focuses on the relationships between nature, evolution, and digital technologies in a time of major contemporary ecological upheaval, allowing them to question the capacity of living systems, whether real or simulated, to adapt and evolve. The artists develop hypothetical life forms, shifting ecosystems, and possible futures that evoke biological, botanical, and environmental phenomena shaped through digital tools. Constantly looking toward the future and in search of original ideas, the duo aims to push the boundaries of digital experience through both client-based projects and their frequent independent initiatives.
Alumni of NEW INC, the art and technology incubator at the New Museum in New York, they have collaborated with brands such as 3.1 Phillip Lim, Adidas, Cash App, Dior, and Nike, as well as cultural institutions including M+ Museum, Odunpazarı Modern Museum, and The Museum at FIT.
Superficial is the creative studio of digital artists Belinda Chen and Andrew Kupresanin. Their work brings together computer-generated imagery, code, and generative systems to create advanced visual experiences and innovative brand campaigns. Their practice focuses on the relationships between nature, evolution, and digital technologies in a time of major contemporary ecological upheaval, allowing them to question the capacity of living systems, whether real or simulated, to adapt and evolve. The artists develop hypothetical life forms, shifting ecosystems, and possible futures that evoke biological, botanical, and environmental phenomena shaped through digital tools. Constantly looking toward the future and in search of original ideas, the duo aims to push the boundaries of digital experience through both client-based projects and their frequent independent initiatives.
Alumni of NEW INC, the art and technology incubator at the New Museum in New York, they have collaborated with brands such as 3.1 Phillip Lim, Adidas, Cash App, Dior, and Nike, as well as cultural institutions including M+ Museum, Odunpazarı Modern Museum, and The Museum at FIT.
