Superficial is the creative studio of digital artists Belinda Chen and Andrew Kupresanin. Their work unifies computer-generated imagery and code to create advanced visual experiences and innovative brand campaigns. Endlessly future-curious and in search of original ideas, the duo aim to push the boundaries of the digital experience in client-based projects as well as their frequent self-driven endeavours.
Superficial are alumni of NEW INC, the art and technology incubator at the New Museum in New York City. They have worked with brands including 3.1 Phillip Lim, Adidas, Cash App, Dior, and Nike and cultural organisations including M+ Museum, Odunpazarı Modern Museum and The Museum at FIT.