Superficial Studio

Australia

Superficial is the creative studio of digital artists Belinda Chen and Andrew Kupresanin. Their work brings together computer-generated imagery, code, and generative systems to create advanced visual experiences and innovative brand campaigns. Their practice focuses on the relationships between nature, evolution, and digital technologies in a time of major contemporary ecological upheaval, allowing them to question the capacity of living systems, whether real or simulated, to adapt and evolve. The artists develop hypothetical life forms, shifting ecosystems, and possible futures that evoke biological, botanical, and environmental phenomena shaped through digital tools. Constantly looking toward the future and in search of original ideas, the duo aims to push the boundaries of digital experience through both client-based projects and their frequent independent initiatives.

Alumni of NEW INC, the art and technology incubator at the New Museum in New York, they have collaborated with brands such as 3.1 Phillip Lim, Adidas, Cash App, Dior, and Nike, as well as cultural institutions including M+ Museum, Odunpazarı Modern Museum, and The Museum at FIT.


Superficial_Portrait_BW.jpg

Tomorrow Blooms: Abundance - Horizontal

Tomorrow_Blooms_Abundance_-_Horizontal_Superficial_Studio_3D.mp4

Tomorrow Blooms is a series of artworks exploring a speculative botanical future set in evolutionary hyperdrive. In the context of rapidly changing environmental conditions the artworks provide serene moments for contemplation about the evolving state of the natural world.


Each and every flower in the series is a one-of-a-kind bloom created through procedural design techniques. The final pieces are created using generative systems allowing the films to be adapted to a variety of screen dimensions and durations.


TOMORROW BLOOMS: ABUNDANCE


Abundance presents a hypothetical botanical phenomenon where an intelligent network of floral species harmonise in a wondrous superbloom. This synchronised and hyper-natural spectacle forms an optimistic celebration of the resilience and beauty found in diversity and its capacity to propel future evolutionary advances.

technique

3d

format

landscape

duration

05:00

year

2025

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Generative art
Generative art refers to a way of creating artworks using an autonomous system. In digital art, these are usually generated from code and algorithms created by the artist, often with certain predefined parameters or systems. Although these parameters guide the final outcome of the work, generative art is generally a surprising way to create artworks, as the results are often unexpected and the number of possible outcomes can be infinite.
AI
AI art is a branch of generative art that uses artificial intelligence. Unlike other generative artworks, AI artworks use specific complex algorithms and models derived from machine learning. The most common methods for creating AI art today are GANs (generative adversarial networks) or proprietary prompting platforms such as ChatGPT, Sora, Midjourney, or Dall-e.
3D
3D art uses 3D software such as Blender, Cinema4D, Houdini, or video game software such as Unity to create works of art. In 3D works, artists can either arrange assets (the 'objects' in a 3D artwork or world) that they have created themselves or purchased from other creators to create elaborate environments and scenes (an approach to 3D art called 'set dressing'), or specialize in sculpting, which involves creating their own objects and assets.
Photogrammetry
Photogrammetry is a specialized 3D technique that allows 3D objects to be created from numerous photographs taken of an object or scene from multiple angles. These photos are then compiled to determine the specific positioning, shape, and dimensions of the object in space, and then converted into a 3D model. Initially developed for engineering and urban planning, photogrammetry has become a way for artists to produce extremely accurate 3D models from real-life images.
Collage
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Video
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