Superficial Studio

Australia

Superficial is the creative studio of digital artists Belinda Chen and Andrew Kupresanin. Their work unifies computer-generated imagery and code to create advanced visual experiences and innovative brand campaigns. Endlessly future-curious and in search of original ideas, the duo aim to push the boundaries of the digital experience in client-based projects as well as their frequent self-driven endeavours.


Superficial are alumni of NEW INC, the art and technology incubator at the New Museum in New York City. They have worked with brands including 3.1 Phillip Lim, Adidas, Cash App, Dior, and Nike and cultural organisations including M+ Museum, Odunpazarı Modern Museum and The Museum at FIT.


Superficial_Portrait_BW.jpg

Tomorrow Blooms: Helix - Horizontal

Tomorrow_Blooms_Helix_-_Horizontal_Superficial_Studio.mp4

Tomorrow Blooms is a series of artworks exploring a speculative botanical future set in evolutionary hyperdrive. In the context of rapidly changing environmental conditions the artworks provide serene moments for contemplation about the evolving state of the natural world.


Each and every flower in the series is a one-of-a-kind bloom created through procedural design techniques. The final pieces are created using generative systems allowing the films to be adapted to a variety of screen dimensions and durations.


TOMORROW BLOOMS: HELIX


Helix imagines an advanced strand of flora with the ability of rapid genetic adaptation. Capable of spontaneously spawning new evolutionary branches, the ecological anomaly embraces change as it adapts forward through the various floral generations.

technique

3d

format

landscape

duration

04:47

year

2025

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