Jenny Jiang

United States of America

Jenny Jiang is a New York-based CGI designer and motion artist celebrated for crafting mesmerizing visual worlds that seamlessly blend realism and fantasy. Her work delves into aspects of surrealism, modern architecture, and storytelling, resulting in beautiful dreamscapes and artful product renders imbued with a sense of joy and serenity. With a background in both New York and New Zealand, Jenny has developed a signature colour palette of vibrant pastels, giving all of her works a joyful, playful, and somewhat unnatural air.

Throughout her career, Jenny has collaborated with a diverse array of brands across multiple industries, including Sony Music, Baccarat, LVMH, Crocs, and L’Oréal. Notably, her partnership with Baccarat involved creating and installing artwork and animations for their Spring 2022 Campaign, which adorned the interior and exterior of Baccarat stores across the U.S. over a three-month period. Her work has been showcased in esteemed venues such as Art Basel Miami and The Dream Hotel in New York City, further establishing her presence in the contemporary digital art scene. She’s received many awards, including the Best Design Award in 2020 and 2018 at the Motion Graphics CategoryDesigner’s Institue of New Zealand. Jenny's innovative approach continues to captivate audiences, positioning her as a prominent figure in the realm of CGI design and motion art.


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Moon Bunnies

Moon_Bunnies_Jenny_Jiang_3D.mp4

One of Jenny's favourite literary quotes is about the concept of finding magic in darkness. Literally and metaphorically, while there is a fear of the unknown in the dark, the potential of love, change, enchantment, and renewal is in that same darkness. For Jenny, art serves as an escape, a form of meditation, and a source of joy. It provides a space where she can focus on a singular thing, creating tranquillity where she can be alone without feeling lonely. With all this in mind, her collection attempts to combine her favourite things: elements of magic, a sense of beauty, amongst an atmosphere of serenity.

technique

3d

format

portrait

duration

01:04

year

2023

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More from Jenny Jiang

More on digital art

Generative art
Generative art refers to a way of creating artworks using an autonomous system. In digital art, these are usually generated from code and algorithms created by the artist, often with certain predefined parameters or systems. Although these parameters guide the final outcome of the work, generative art is generally a surprising way to create artworks, as the results are often unexpected and the number of possible outcomes can be infinite.
AI
AI art is a branch of generative art that uses artificial intelligence. Unlike other generative artworks, AI artworks use specific complex algorithms and models derived from machine learning. The most common methods for creating AI art today are GANs (generative adversarial networks) or proprietary prompting platforms such as ChatGPT, Sora, Midjourney, or Dall-e.
3D
3D art uses 3D software such as Blender, Cinema4D, Houdini, or video game software such as Unity to create works of art. In 3D works, artists can either arrange assets (the 'objects' in a 3D artwork or world) that they have created themselves or purchased from other creators to create elaborate environments and scenes (an approach to 3D art called 'set dressing'), or specialize in sculpting, which involves creating their own objects and assets.
Photogrammetry
Photogrammetry is a specialized 3D technique that allows 3D objects to be created from numerous photographs taken of an object or scene from multiple angles. These photos are then compiled to determine the specific positioning, shape, and dimensions of the object in space, and then converted into a 3D model. Initially developed for engineering and urban planning, photogrammetry has become a way for artists to produce extremely accurate 3D models from real-life images.
Collage
An extension of the traditional, plastic approach to collage, digital collage involves searching for and cutting out multiple images, extracting them from their original context, and recomposing them in a new arrangement to create a work of art. Artists can use their own photographs or find images on the internet.
Illustration
Digital illustrations are created using software such as Adobe Illustrator, Photoshop, or Procreate. As with drawing on paper, the artist uses a stylus to sketch a figure or object, usually on a tablet, to construct a scene or artistic universe. Unlike traditional drawing methods, digital illustration is much more forgiving, as mistakes can be easily corrected and drawn elements and objects can be easily moved around within a scene.
Video
Video artworks primarily use a recording camera, but may sometimes include additional post-processing or editing to distort, modify or add additional elements to the image. Some artists use state-of-the-art recording equipment to create macro zoom-ins or time lapses, privileging fidelity to the subject matter. Others use additional softwares to significantly modify or warp the video, creating an alternative perspective on the world that surrounds us.

Collections with the artist

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