Serial Cut

Spain

Serial Cut is a Madrid-based creative studio specializing in art direction for advertising and cultural projects on a global scale. Founded in 1999 by Sergio del Puerto, the studio is renowned for crafting iconic imagery, animations, and extended realities through a blend of digital, physical, virtual, and AI techniques. Their distinctive aesthetic seems to stand somewhere between realism and surrealism, resulting in visually striking compositions that captivate audiences. Beyond commissioned work, the studio engages in personal and artistic projects, often leveraging CGI and AI to explore creative avenues unattainable through traditional techniques. This innovative approach encompasses experiences ranging from virtual reality to augmented reality.

Over the years, Serial Cut has collaborated with an impressive roster of clients, including Adobe, Nike, Google, Converse, Diesel, Toyota, Givenchy, WIRED, Ray-Ban, Facebook, and Samsung. Sergio del Puerto emphasizes the importance of collaboration and exceeding client expectations, stating, "The most important [thing] is feeling proud of working with a brilliant team, surpass[ing] client’s expectations and being part of making something iconic for the design community, no matter if it’s commercial or not."


Serial_Cut_3D.jpg

Petal Fury

Petal_Fury_Serial_Cut_AI.mp4

"Immersed in the pulsating beat of raw electronic music, the bloom of flowers unfolds, creating a fusion that's simultaneously gentle and powerful. The stark elegance of the flowers, set against the backdrop of synthetic rhythm, encapsulates the viewer in a hypnotic spectacle, where nature's subtle spectacle meets the gritty resonance of the electronic beat."

technique

ai

format

landscape

duration

00:14

year

2023

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