Sér

United Arab Emirates

Sér is a music Producer/Dj | realtime Audio-Visual composer & performer based in Dubai. She expresses her inspiration by tapping into the multi-genre music and art world. She explores and experiments with Surrealist, organic sounds and textures in the form of Downtempo/Electronica music. Her pieces communicate emotional, social and cultural concepts that are prominent in her journey of self-discovery. The art of communication is what inspires her work and is the reason behind her executions. She also is an Assistant professor in Digital Media holding a BFA in Visual Communication from the American University in Dubai and a Master’s Degree in Music Production, Technology and Innovation from Berklee College of Music. She also is one of the ambassadors of Berklee College of Music in Dubai. Her area of expertise is in Music Production, DJ, real time audio and visual composer and performer. She’s worked and performed in gigs with well known artists as a DJ and a VJ all over the city of Valencia, Spain. She was given an Advanced Contemporary Artist Award in 2018 by Berklee leaders for her thesis presented as an audio-visual installation and performance all over the city of Valencia and was selected to present her work via the social media channels of the International Music Summit(IMS) which took place in Ibiza,Spain. Sér's passion and work was also recognized as a great art director and innovative audio-visual producer by visiting guests in Berklee Valencia such as, Nona Hendryx, Patrice Rushen and Katrina Becic.



In 2021, Ser performed her original visual work as a VJ at Expo Dubai 2022 for a live set event of 2 hours at the Dubai Millennium Amphitheatre. In March 2022 her audio-visual piece "All of your Pieces" was selected to be presented in the Digital Exhibition section of Art Dubai. In May 2022, "Aether", audio visual piece, was selected as one of the open call winners to be projected and exhibited at the Theatre of Digital Arts (ToDA) in Madinat Jumerah Souk, Dubai, United Arab Emirates for 3 months. These 2 selected pieces are also minted as NFTs on Materia and Foundation for sale by the exhibitors.All of her visual and audio work are innovatively produced, created, designed, performed and executed digitally through technology tools. Her music is released on more than 50 popular online stores and streaming services such as; iTunes, Spotify, YouTube, Apple Music, Anghami,TikTok and many more and is continuing to release more of her music as well as performances and installations.


Sér_Collage.jpg

All of your pieces

An audio-visual NFT consists of original sound design and visual components. This piece communicates the journey of no longer choosing to trade power with the illusion of safety. Sér aims to inspire the viewers to question where have we suppressed our authentic power with the illusions of safety.

This artwork was exhibited at the Art Dubai Campus 9.0 Digital exhibition 2022 Dubai, United Arab Emirates.

technique

collage

format

portrait

duration

00:16

year

2022

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Generative art
Generative art refers to a way of creating artworks using an autonomous system. In digital art, these are usually generated from code and algorithms created by the artist, often with certain predefined parameters or systems. Although these parameters guide the final outcome of the work, generative art is generally a surprising way to create artworks, as the results are often unexpected and the number of possible outcomes can be infinite.
AI
AI art is a branch of generative art that uses artificial intelligence. Unlike other generative artworks, AI artworks use specific complex algorithms and models derived from machine learning. The most common methods for creating AI art today are GANs (generative adversarial networks) or proprietary prompting platforms such as ChatGPT, Sora, Midjourney, or Dall-e.
3D
3D art uses 3D software such as Blender, Cinema4D, Houdini, or video game software such as Unity to create works of art. In 3D works, artists can either arrange assets (the 'objects' in a 3D artwork or world) that they have created themselves or purchased from other creators to create elaborate environments and scenes (an approach to 3D art called 'set dressing'), or specialize in sculpting, which involves creating their own objects and assets.
Photogrammetry
Photogrammetry is a specialized 3D technique that allows 3D objects to be created from numerous photographs taken of an object or scene from multiple angles. These photos are then compiled to determine the specific positioning, shape, and dimensions of the object in space, and then converted into a 3D model. Initially developed for engineering and urban planning, photogrammetry has become a way for artists to produce extremely accurate 3D models from real-life images.
Collage
An extension of the traditional, plastic approach to collage, digital collage involves searching for and cutting out multiple images, extracting them from their original context, and recomposing them in a new arrangement to create a work of art. Artists can use their own photographs or find images on the internet.
Illustration
Digital illustrations are created using software such as Adobe Illustrator, Photoshop, or Procreate. As with drawing on paper, the artist uses a stylus to sketch a figure or object, usually on a tablet, to construct a scene or artistic universe. Unlike traditional drawing methods, digital illustration is much more forgiving, as mistakes can be easily corrected and drawn elements and objects can be easily moved around within a scene.
Video
Video artworks primarily use a recording camera, but may sometimes include additional post-processing or editing to distort, modify or add additional elements to the image. Some artists use state-of-the-art recording equipment to create macro zoom-ins or time lapses, privileging fidelity to the subject matter. Others use additional softwares to significantly modify or warp the video, creating an alternative perspective on the world that surrounds us.

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