Liam Pitchford

United Kingdom

London-based artist and creative director Liam Pitchford creates hypnotic 3D animations and stills, with over a decade of experience moving between hands-on craft and creative direction. His work plays with shape, scale, and flow to create an atmosphere that is simultaneously relaxing and emotional. Art has always been a passion for Liam: he’s been drawing as a creative outlet since his early years growing up in the Midlands region of England. As a child, he enjoyed drawing comics, and later discovered Photoshop and graphic design. In college, he found a true passion for motion graphics, and began exploring the world of 3D animation and digital art. Liam's approach is rooted in crafting believable materials, including lighting and motion that feels physical rather than decorative.

Liam now has over a decade of experience working with respected London design studios like FutureDeluxe, ManvsMachine, Onesal, and Frame. Although his brand work is sleek and modern, Liam’s signature style full of heart and softness is present in each project. His work spans CGI, motion design and art direction for brands including Apple, Nike, PlayStation, Prada, Adobe and the BBC, among others.


LiamPitchford_Portrait.jpeg

Cycle Daytime

Cycle_Daytime_Liam_Pitchford_3D.mp4

Cycles is a study on growth and depart. Objects grow and evolve on a series of coordinated threads showing a sense of energy come and go.

With objects growing and falling, Cycles oscillates in a calming fashion over a still landscape posing as the only home for life around.

technique

3d

format

portrait

duration

02:10

year

2022

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More from Liam Pitchford

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Generative art
Generative art refers to a way of creating artworks using an autonomous system. In digital art, these are usually generated from code and algorithms created by the artist, often with certain predefined parameters or systems. Although these parameters guide the final outcome of the work, generative art is generally a surprising way to create artworks, as the results are often unexpected and the number of possible outcomes can be infinite.
AI
AI art is a branch of generative art that uses artificial intelligence. Unlike other generative artworks, AI artworks use specific complex algorithms and models derived from machine learning. The most common methods for creating AI art today are GANs (generative adversarial networks) or proprietary prompting platforms such as ChatGPT, Sora, Midjourney, or Dall-e.
3D
3D art uses 3D software such as Blender, Cinema4D, Houdini, or video game software such as Unity to create works of art. In 3D works, artists can either arrange assets (the 'objects' in a 3D artwork or world) that they have created themselves or purchased from other creators to create elaborate environments and scenes (an approach to 3D art called 'set dressing'), or specialize in sculpting, which involves creating their own objects and assets.
Photogrammetry
Photogrammetry is a specialized 3D technique that allows 3D objects to be created from numerous photographs taken of an object or scene from multiple angles. These photos are then compiled to determine the specific positioning, shape, and dimensions of the object in space, and then converted into a 3D model. Initially developed for engineering and urban planning, photogrammetry has become a way for artists to produce extremely accurate 3D models from real-life images.
Collage
An extension of the traditional, plastic approach to collage, digital collage involves searching for and cutting out multiple images, extracting them from their original context, and recomposing them in a new arrangement to create a work of art. Artists can use their own photographs or find images on the internet.
Illustration
Digital illustrations are created using software such as Adobe Illustrator, Photoshop, or Procreate. As with drawing on paper, the artist uses a stylus to sketch a figure or object, usually on a tablet, to construct a scene or artistic universe. Unlike traditional drawing methods, digital illustration is much more forgiving, as mistakes can be easily corrected and drawn elements and objects can be easily moved around within a scene.
Video
Video artworks primarily use a recording camera, but may sometimes include additional post-processing or editing to distort, modify or add additional elements to the image. Some artists use state-of-the-art recording equipment to create macro zoom-ins or time lapses, privileging fidelity to the subject matter. Others use additional softwares to significantly modify or warp the video, creating an alternative perspective on the world that surrounds us.

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