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Broken Heart - vertical

Paloma Rincón

Broken Heart - vertical

Video
Nature
Pop
Meditative

A series about fragility and a truncated love story using flowers in a symbolic way. This is an animation based on a photographic still shot combining High Speed Photography with frozen flowers in liquid nitrogen. Liquid Nitrogen evaporates at -200 ºC and when immersing the flowers on it they become fragile as glass. We used laser sensors to coordinate the exact moment when the flowers hit the surface and exploded to have perfect synchronization with the camera.

format

portrait

technique

video

duration

01:09

year

2018

Transport

Paloma Rincón

Spain

Born in Mexico and now based in Madrid, Paloma Rincón is a visual artist who works with still and moving images in a quirky style characterized by vibrant colors and graphic compositions. After earning a degree in audiovisual communication, she honed her craft by working as an assistant to commercial photographers, while simultaneously developing her own personal projects: a dual experience that gave her a comprehensive understanding of the profession, its technical demands as well as its creative possibilities, and gradually helped her develop her own unique artistic language. Her love of saturated colors owes much to her childhood in Mexico and the unique light she experienced there. Today, Paloma creates visual plays in a playful style where the meaning of objects is redefined through unexpected juxtapositions, at the intersection of photography, sculpture, design, and illustration. Her physical works seem to emerge from the digital realm: synesthetic representations where texture, light, and color blur the line between the real and the unreal. She observes her everyday environment with the same attention she devotes to nature and cultivates a resolutely slow relationship with time, one built on meticulous observation and deliberate restraint, where each image becomes a kind of entry in a visual journal. She works on both personal experimental pieces and commercial projects for international brands and publications.

Represented worldwide, Paloma Rincón collaborates with major international brands such as Coca-Cola, Google, Toyota, Ford, Bombay Sapphire, Sonos, Swatch, Absolut, Samsung, Vodafone, and IKEA; as well as with publications such as Wired Magazine, Architectural Digest, and Esquire. Her personal work has been exhibited and published in Europe, Asia, and the Americas, and has been featured in numerous renowned magazines and books. A jury member for several industry events, she also regularly speaks at conferences and masterclasses around the world, where she shares her approach and vision of contemporary still life.

Broken Heart - vertical

technique

video

format

portrait

duration

01:09

year

2018

Transport

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