landscape
3d
00:12
2023
Gavin Shapiro is a digital artist whose approach consists in producing works that make the viewer smile. He focuses primarily on playful conceptual works that explore how we can use digital tools to confront our expectations of what is possible in a traditionally physical art world. His works are created at the intersection of mathematics, surrealist architecture, psychology and animal analysis.
Gavin began his career as an animated graphic designer in 2009 and has since lived in New York, Osaka and Paris, working on a wide variety of projects, including motion design art animations but also television shows, advertisements, outdoor displays or large-format stage visuals. His personal works, published under the name "Shapiro500", have been used as visuals at music festivals and concerts around the world, and have been displayed on giant screens in art exhibitions in New York, Paris and Tokyo. Shapiro’s animations have garnered hundreds of millions of views on Instagram, Facebook, Reddit and Giphy.

"Modernity is a deal: Humans agree to give up meaning in exchange for power."
- Yuval Noah Harari
Power vs Meaning is a conceptual blockchain artwork based on historian Yuval Noah Harari’s idea that modern society is a deal in which humans agree to give up meaning in exchange for power. The series consists of two looping animations (Power and Meaning), each minted as an edition of 8 NFTs on the Ethereum blockchain.
Playing on the idea of utility and collector rewards as prevalent themes in the NFT space, holders of Power will be granted the power to reward themselves with an additional edition of their NFT whenever they wish. Meaning, on the other hand, is simply a piece of art, and holders will not be granted any sort of utility or rewards. During the primary sale, collectors must choose between one or the other and are not able to bid on both.
A social experiment that will only be able to fully tell its story as people interact with it, Power vs Meaning asks viewers to confront their own motivation for collecting NFTs in the first place. While Power offers utility, interaction, collector rewards, a rarity system based on exponential growth, and the potential for a community to organically form and evolve, Meaning offers nothing but the chance to own a digital penguin that infinitely waddles towards some sort of glowing metaphor for human motivation. As time goes on, how will the collection change, and what will it say about us?
3d
landscape
00:12
2023
