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The convention of time, Hourglass

Paloma Rincón

The convention of time, Hourglass

Video
Nature
Meditative

From my series Chronoception about the perception of time. One of the most fascinating things I find about Time is the inability to measure 2 intervals by putting one at the side of the other. Historically, cultures for more than 4000 thousand years have tried to measure time through the position of the sun or the stars among other methods that have helped to order the patters of our lives. This piece addresses a number of issues around this approach to Time: day night cycles, seasons, physical clocks and time streams. This is a dynamic NFT that switches from day mode to night mode. It works as a “clock” and can be used as an indicator of the time in the day we are living at. It has been developed combining a series of techniques: stop motion, high speed photography that freezes a very small fragment (1/10,000 sec) and focus stacking (to trick scale and depth of field). The final result is a 35 sec seamlessly looping video.

format

landscape

technique

video

duration

01:09

year

2022

Transport

Paloma Rincón

Spain

Born in Mexico and now based in Madrid, Paloma Rincón is a visual artist who works with still and moving images in a quirky style characterized by vibrant colors and graphic compositions. After earning a degree in audiovisual communication, she honed her craft by working as an assistant to commercial photographers, while simultaneously developing her own personal projects: a dual experience that gave her a comprehensive understanding of the profession, its technical demands as well as its creative possibilities, and gradually helped her develop her own unique artistic language. Her love of saturated colors owes much to her childhood in Mexico and the unique light she experienced there. Today, Paloma creates visual plays in a playful style where the meaning of objects is redefined through unexpected juxtapositions, at the intersection of photography, sculpture, design, and illustration. Her physical works seem to emerge from the digital realm: synesthetic representations where texture, light, and color blur the line between the real and the unreal. She observes her everyday environment with the same attention she devotes to nature and cultivates a resolutely slow relationship with time, one built on meticulous observation and deliberate restraint, where each image becomes a kind of entry in a visual journal. She works on both personal experimental pieces and commercial projects for international brands and publications.

Represented worldwide, Paloma Rincón collaborates with major international brands such as Coca-Cola, Google, Toyota, Ford, Bombay Sapphire, Sonos, Swatch, Absolut, Samsung, Vodafone, and IKEA; as well as with publications such as Wired Magazine, Architectural Digest, and Esquire. Her personal work has been exhibited and published in Europe, Asia, and the Americas, and has been featured in numerous renowned magazines and books. A jury member for several industry events, she also regularly speaks at conferences and masterclasses around the world, where she shares her approach and vision of contemporary still life.

The convention of time, Hourglass

technique

video

format

landscape

duration

01:09

year

2022

Transport

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