Toma Gerzha

Love

On Repeat

Winter Wonderland

It's Getting Late

Brutalist Lego

Island

Did You Turn The Light Off?

Try To Find All The Cats

Home Sweet Home

Pink October

Searching For Your Window

Sunflowers

Zoom Out

Lost in PNG

Switch On

New York

Buildings Eating Windows

Rabbit Hole

Modern Tetris

Some Things Never Change

Rain

Growth

Time Travel With Me

Movement

Window Mosaic

Foggy Evening

Daydreaming

Follow Me

Flowers

Chaos

December

Windows

Cyberpunk

Street View

<p>Toma Gerzha (b. 2003) is an Amsterdam-based mixed-media artist specializing in coming-of-age photography. She successfully completed her photography studies at the <em>Dutch Academy for Visual Creation</em> in 2019. Gerzha first garnered attention in the gallery world with her project ".ru", featuring photographic works generated through artificial intelligence, which was presented in 2024 at the <em>Stedelijk Museum</em> in Amsterdam. Toma has become widely known for her animation-based reels. Currently, she is pursuing an MA in Arts and Culture at the <em>University of Amsterdam</em>.<br><br>Her works are in the collections of the <em>Rijksmuseum Research Library</em>, <em>Farm Cultural Park</em>, <em>Kiyosato Museum of Photographic Arts</em>, <em>Getty Library</em>, and the <em>Stedelijk Museum Library</em> in Amsterdam. Since 2023, Gerzha has been an artist-in-residence at the creative studio <em>Treehouse</em>, located at the NDSM Wharf in Amsterdam.</p>

<p>Toma Gerzha (née en 2003) est une artiste multimédia basée à Amsterdam, spécialisée dans la photographie sur le passage à l’âge adulte. Elle a obtenu son diplôme de photographie à l’Académie néerlandaise de création visuelle en 2019. Gerzha s'est d'abord fait remarquer dans le monde des galeries avec son projet « .ru », composé d'œuvres photographiques générées par l'intelligence artificielle, présenté en 2024 au Stedelijk Museum d'Amsterdam. Toma s'est largement fait connaître grâce à ses vidéos d'animation. Elle prépare actuellement un master en arts et culture à l'Université d'Amsterdam.<br><br>Ses œuvres font partie des collections de la bibliothèque de recherche du Rijksmuseum, du Farm Cultural Park, du Musée des arts photographiques de Kiyosato, de la bibliothèque Getty et de la bibliothèque du Stedelijk Museum à Amsterdam. Depuis 2023, Gerzha est artiste en résidence au studio créatif Treehouse, situé au NDSM Wharf à Amsterdam.</p>

Discover our artists

If you are an artist and are interested in exhibiting with us, you can fill out this <a href="https://form.typeform.com/to/PDAVocr1?typeform-source=nxvdrs6uwio.typeform.com" target="_blank"><b>Typeform</b></a>. Enter your name, artist biography, and links to your social media accounts and portfolio so that we can get a good understanding of your practice and what you do! Think about what makes you stand out as an artist, and share this with us in your application. We recommend you take a look at our roster of existing artists and exhibition locations, so that you have a feel of what we do and can create the best application possible. :) Good luck!

How can I apply to be part of the Artpoint adventure?

<div>The criteria analysed by the Artpoint curators are as follows: <ul><li>&nbsp;</li><li>• A know-how exploring new technologies</li><li>• A real artistic approach and an approach that reflects the artist's personality</li><li>• The existence of a community</li><li>• A presence of the artist in the cultural ecosystem</li><li>• An education in art</li><li>• A career dedicated to art</li><li>• The exploration of different artistic mediums</li><li>• A real coherence in the artistic approach</li><li>• A real visual quality</li></ul></div>

What are the criteria for selecting artists?

Artpoint's mission is to democratize access to art, support a new generation of artists, and inspire action and change through the power of art.We integrate art into everyday life to bring joy and strengthen local communities. We provide a platform for artists to share their talent and reach a diverse audience, creating a strong connection between creators and art enthusiasts. We believe in the power of art to spark conversations and shape a greener, more inclusive future.

What is Artpoint's mission?

We believe that digital art provides every business or public space with the opportunity to craft a powerful emotional narrative. How do we achieve this? By distilling the complexities of the art world into a simple, intuitive, and customizable experience for our clients. As entrepreneurs, we are dedicated to creating a seamless experience for our clients, while ensuring it is aligned with art world.

What is Artpoint's vision of digital art?

Digital art is any form of art that is made with a computer or new technologies. Today, digital artists push the boundaries of creativity, revealing the emotional potential in the intersection of art and technology. As a digital art agency, Artpoint connects visionary brands with the world’s finest digital artists, inspiring, engaging, and uniting people through unforgettable experiences.

What is digital art?

<div> <ul><li>• Our Artist Community: Artpoint has built the largest community of renowned digital artists to date, spanning over 40 countries and featuring a unique collection of more than 8,000 digital artworks.</li><li>• Our Tech Expertise: We offer a unique tech platform for streaming digital art in 4-8K resolution, available anywhere and on any type of screen.</li><li>• Our Creativity: We take pride in the diversity of our team, combining expertise from the art world, agencies, and major companies to provide you with the best possible support!</li></ul></div>

What sets you apart from your competitors?

Our expertise : Art on screen, immersive art, interactive art, mixed reality, anamorphic content, public installations, and more. From curation and artistic direction to project management and strategic communication, we support you every step of the way.

What is our expertise?

Artpoint has built a vast community of over 500 renowned digital artists from more than 60 countries. Together, they represent more than 8,000 unique artworks. Their expertise is diverse and highly specialized, covering techniques such as photogrammetry, generative art, 3D, artificial intelligence, interactive art, and mixed reality. These artists combine innovation and creativity to offer captivating works that are tailored to your specific needs and reflect the values of your company.

Who are our artists?

You can come and experience them in full scale at our showroom. Feel free to schedule a visit; we would be delighted to welcome you!

Where can we discover Artpoint artworks?

Yes, once the work has been commissioned, you are the owner of the work in its physical form. As far as intellectual property rights are concerned, we set up the legal framework best suited to the project and your needs: a simple license, exclusive license or assignment of intellectual property rights. Artpoint takes care of all the legal aspects between you and the artist.

What are the tax advantages of creating a work of art?

Of course! As a client, you have access to a dedicated account on our platform, and are guided through the creation of your playlists.

Can I choose my artwork?

This type of project can be deployed either for a one-time event or on a long-term basis. If it is set up for an event, the artwork will of course be yours after the event!

Is it for a one-off event or for the long term?

Do I own the artwork once it's been created?

The possibilities are endless. Artpoint will work with you to develop the project that suits you best. The work can take a digital form and be distributed via screens, your internal networks or your social networks, for example. The work can also take a physical form (printed format of the work or digital sculpture) and even combine tangibility and intangibility. Together, we will define the scope of the project, its final form and the best way to display it.

Is the artwork digital, physical or both?

Artpoint is committed to meeting every type of budget and need. The proposed rates vary according to the artist commissioned, the technical nature of the work, the technical equipment used, the timeline and the intellectual property rights to the work. Give us two potential price ranges and we'll show you the extent to which the artistic proposals may vary according to your budgets!

How much does it cost to create a work of art?

We'll help you find the techniques and inspirations that are the perfect match for your project from a network of over 500 artists, from all over the world. After an initial screening, we will present you with several artistic proposals, created especially for you. Then, you will be able to select the artist of your choice!

Can I choose the artist to create the artwork?

This depends on the artist and their schedule, as well as the complexity of the artwork. On average, it takes about 3 months from the initial brief to the delivery of the final project.

How long does it take to create an artwork?

Yes! We analyze your brand DNA, the atmosphere of your spaces, and your audience, and work with you to design 100% customized exhibition programs. Our expertise is to introduce you to artists who share your values, and who are thus able to amplify your public communications.

Do you offer a curation service?

Yes, of course! Our ambition is to amplify your brand communication by presenting and exhibiting artists that share your values. Each proposal can be co-created with you, and adapted to your needs.

Can I customize an art installation to match our brand or event theme?

The artworks are broadcast and updated through a player and a content management solution with cloud access.

How are the artworks distributed on screens?

Yes, we already exhibit in 5 continents, so we can envision exhibitions for all your international locations. It's an excellent way of forging links between geographically distant teams, and offering the same level of service.

Are you able to deploy internationally?

Yes, the system can be connected via either an Ethernet (RJ45) cable or Wifi.

Do I need Internet access to distribute the artworks?

We can provide artistic experiences for both temporary and permanent use. For permanent acquisitions, we provide maintenance when needed.

Is it essentially a temporary artwork, or can I buy it permanently?

Yes of course ! These artworks do not intend to replace your existing content. On the contrary, it helps you drive attention to it by creating a sense of novelty, renewal, by displaying the artwork in between your communication content.

Can I still show my own content on my screen?

We can offer you several packages, with our flagship offer being ten artworks per month.

How many artworks can I exhibit?

The blockchain is a decentralised, permanent, transparent and publicly accessible ledger of data, that records crypto transactions, including those of NFTs. Blockchain technology rests on the principles of transparency, immutability and they are permissionless, which means that they are strengthened and secured by the number of people and data that are accumulated. There is therefore no need for a central body to authenticate the information displayed.

What is the blockchain?

Given the specific nature of the NFT involved in the transaction, which requires instant execution, the right of withdrawal cannot be exercised. Therefore, no refunds are possible. All NFT purchases are final. All purchases and associated fees are non-refundable.

Can I cancel my purchase?

Artists are still the owners of the Intellectual Property on their artworks but collectors detain the rights of usage of the work in private spaces and on social media.

Who owns the copyright to my NFT?

‘Gas fees’ refer to an amount that must be paid each time a transaction or transfer is conducted on the blockchain. These fees are paid directly to Ethereum miners who validate transactions on the blockchain and make them possible. Gas fees vary in price throughout the day, depending on the volume of activity currently being effectuated on the chain - so don’t be surprised if you see the fee amount changing! NFT platforms, including ARTPOINT, do not profit from or receive any of these fees.

What are gas fees?

<div>Go to www.metamask.io <ul><li>&nbsp;</li><li>• Click on ‘Download’. This will prompt you to download the Google Chrome extension on your computer, or the application on your phone.</li><li>• Once you are in the software, you can either import your existing wallet using its seed phrase, or you can create a new one.</li><li>• Once you have created your wallet, you must keep your seed phrase in a secure place. We recommend never storing your seed phrase on your computer or phone. If you lose your seedphrase, there is no way to access your wallet.</li><li>• Any trouble? Go to Metamask Support.</li></ul></div>

How do I create a metamask wallet?

If you want to buy an NFT, click on collect now and then connect your metamask waller. Make sure you sign the contract and have sufficient funds.

How do I buy with Metamask?

You may sell your NFT on any marketplace that complies with the NFT's technological standard (ETH standard) and the included Metadata such as the License and Artist identification. Following such a sale or transfer, you will cease to have any further rights to that NFT.

How can I resell my NFT?

A crypto wallet is a software on your computer or phone that allows for the sale and storage of cryptocurrencies, which are most commonly used to acquire NFTs. There are multiple cryptowallets available, but MetaMask and WalletConnect are two of the main applications that people use to create their wallets.

What is a wallet?

A NFT (non-fungible token) is a unique digital asset, protected and authenticated on the blockchain. NFTs are non-interchangeable and non-modifiable units of data stored on the blockchain that can be sold or transferred to other people. This technology allows for a transparent vision on who owns the digital asset, and what the provenance or previous sales and transactions of the asset are.

What is an NFT?

As a collector, you are granted a licence limited to your personal and non-commercial use. This license allows you to have the following rights: access, use and display of the work on his social networks access, use and display of the work on the website of a marketplace for resale on a second market to use it for strictly private and personal use and to copy it on any medium for display in his private space This licence is non-commercial, non-exclusive and transferable only for the resale of the NFT. What are my interdictions as a NFT collector? Even if you are the owner of the NFT, you will not be able to do any of the following acts: Modify or distort the Artwork in any way Use the Artwork in connection with images, video or any other content that depicts hatred, violence, intolerance, cruelty, hate speech or otherwise infringe upon the rights of others. Use or incorporate the Artwork in any movies, videos, video games, or any other form of media for a commercial use or purpose. Sell, distribute for commercial gain or otherwise commercialize any media or merchandise that includes, contains or consists of the Artwork. Attempt to trademark, copyright or otherwise acquire additional intellectual property rights in or to the Artwork. Use the Artwork to market, advertise, or sell any product or service. Attempt to mint, tokenize or create any additional cryptographic token representing the Artwork. Falsify, misrepresent, or conceal the ownership of the Artwork for your or any third party’s benefit.

What can I do with my NFT as a collector?

Anticipation is the key to success! We have a catalog of ready-to-use experiences, but if you'd like us to help you design an exhibition itinerary or customize an experience, it's best to plan ahead.

How long does it typically take to plan and execute an event with Artpoint?

We tailor a bespoke package to your needs that can vary based on: - Number of identified spaces (lobby, lounge, cafeteria, elevator landings, etc.) - Number of sites in which you wish to exhibit - Number of artists and works you wish to exhibit year-round. Our offer includes an artistic accompaniment service, the provision of works of art and the associated curatorial texts via a dedicated web page.

How much does it cost?

Yes we can! We partner with leading audio-visual integrators to offer a complete solution if you don't have the right technical equipment.

Can you provide the screens?

We suggest renewing your exhibition every month or quarter, to surprise your audience and fuel an ongoing dialogue!

How often can I renew my exhibition?

No specific screen is required; Artpoint works on all types of existing screens and can be managed remotely from your online space or by our team. If you don't have a screen yet, we have a solution. Our team assists you in choosing the ideal screen size that perfectly complements your interior, and you can take advantage of our privileged partnerships with the best eco-friendly technical providers on the market.

Do we need a special screen to display the artworks?

We represent over 500 international artists, so there's sure to be an artistic approach that is just right for you! We have the advantage of working with a very wide network of talent, coupled with a high degree of personalization for each and every one of our clients.

How do you differentiate yourself from other creative agencies in this field?

A monthly curated catalog with over 5K artworks displayed in streaming in your spaces subscription-based.

Art on screen

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Your Benefits

Your benefits

Embrace a new era of creativity  and bring a memorable footprint to your space with digital art. Art will enrich your public's experience beyond what you can imagine.

INSPIRING CLIENT USE CASES

Name

Any inquiry about rental management, a question about our services, or advisory for your selection? Drop us a line.

Contact us

They trust us

Define your impact

Transform any screen into a piece of art

Good news! Artpoint works on all screens, as it is designed to be “screen agnostic”. Our streaming platform can also be remotely controlled directly from your Artpoint member web account or by our teams.

We have a solution! Our art space designer help you chose the ideal screen size to match perfectly with your interior & make you benefit from our preferred partnerships with the best tech digital players on the market.

Select the values & themes that best fit your company

COMMON QUESTIONS

Explore artworks by theme

Featured collections

The digital sculptures reenchant spaces by adapting perfectly to their forms and main components. By arousing the emotions of the public, the work offers a new perception of the space.

digital sculpture

A generative work is a work that is generated in real time according to certain predefined parameters. The artist creates a computer code and it is the algorithm that executes the final rendering of the work. The work is then no longer shown in its frozen form: it is a continuous flow.

generative art

We are able to deploy 360° universes in order to immerse the spectator in a multi-sensorial experience mixing art and technology. Visual production, sound, broadcasting support: everything is designed according to your space.

immersive art

Interactivity is a very fertile field of experimentation for digital artists. The spectator passes from a passive approach to an active one since he co-creates the work in real time. He does not only contemplate the work, but it is now his body that is engaged in this innovative and fascinating artistic experience.

interactive art

Thanks to mapping, transform your space into a real digital exhibition space. Our artists work in a customized way to elaborate a work thought especially for your space.

mapping

co-créer une pièce unique mêlant art et nouvelles technologies

Art sur commande

Transform your space into an off-the-wall digital art museum

Displaying art is a great way to make your office more inviting and creative. It's also a great way to show your company's culture as a forward-thinking organization.

Do you want to adorn your screens with digital artworks? We connect our digital gallery directly to your screens, and manage the content remotely to ensure a turnkey solution.

On an existing screen

Don’t have a suitable display? We work with our technical partners to install a new screen for you. We will advise you on the most suitable location to integrate your new digital art experience.

On a new screen

Digital art helps tell a story to guests. It is a powerful social connector and an integral part of the hotels' identity. By conveying unique emotions, it leaves a lasting and unique memory for guests.

Andres Lopez-Dafonte, Directeur des Opérations du Pullman Paris Tour Eiffel

We want to create a unique and memorable experience for our guests, and it starts from the moment they arrive. Upon entering the hotel, the guest is immersed in a unique artistic universe. They are invited to live an immersive artistic experience, and to contemplate the work of digital artists from around the world.

Client review

We accompany these galleries with content, on each work and each artist, to recreate a museum-like experience. This content is directly accessible by scanning the QR code affixed next to the screen. Your location becomes a veritable digital art exhibition space.

An off-the-wall museum

Jonathan Monaghan, Tactile palaces: the Louvre

Each month, we provide you with a 100% customized selection of works. Our experts take into consideration the atmosphere of your place, the profile of the people who frequent it and your brand image to create a bespoke digital gallery. Contemplative works, figurative works: whatever your desires, we have what you need to enhance your space.

A personalized selection

With the rise of e-commerce, stores have been looking for ways to improve their customer experience. Digital art allows them to stand out and increase attendance rates.

At Artpoint, we transform your walls into a mesmerizing immersive artistic experience. We connect you with the greatest digital artists to bring your brand to life and power a unique, constantly renewed experience in your physical spaces. Our goal is to elevate your brand storytelling and connection with customers.

Review notes of intent made by our artists.

Finalize your choice thanks to artists’ sketches.

artist validation

We refine your brief, present you artists and styles.

We then pre-select up to 6 artists matching your vision.

DRAWING UP A BRIEF

We handle contracts, artistic arrangements, and overall support.

Witness your artwork's creation within 2-3 months.

project management

How does it work

last sharing days & events

Today, digital artists push the boundaries of creativity, revealing the emotional potential at the intersection of art and technology. As a digital art agency, Artpoint connects visionary brands with the world’s finest digital artists, creating inspiring and unforgettable experiences. We elevate your brand, transform your spaces, and enrich your events with immersive art that captivates audiences and sparks meaningful conversations.

your digital

art partner

3D art uses 3D software such as Blender, Cinema4D, Houdini, or video game software such as Unity to create works of art. In 3D works, artists can either arrange assets (the 'objects' in a 3D artwork or world) that they have created themselves or purchased from other creators to create elaborate environments and scenes (an approach to 3D art called 'set dressing'), or specialize in sculpting, which involves creating their own objects and assets.

AI art is a branch of generative art that uses artificial intelligence. Unlike other generative artworks, AI artworks use specific complex algorithms and models derived from machine learning. The most common methods for creating AI art today are GANs (generative adversarial networks) or proprietary prompting platforms such as ChatGPT, Sora, Midjourney, or Dall-e.

An extension of the traditional, plastic approach to collage, digital collage involves searching for and cutting out multiple images, extracting them from their original context, and recomposing them in a new arrangement to create a work of art. Artists can use their own photographs or find images on the internet.

Collage

Generative art refers to a way of creating artworks using an autonomous system. In digital art, these are usually generated from code and algorithms created by the artist, often with certain predefined parameters or systems. Although these parameters guide the final outcome of the work, generative art is generally a surprising way to create artworks, as the results are often unexpected and the number of possible outcomes can be infinite.

Generative art

Digital illustrations are created using software such as Adobe Illustrator, Photoshop, or Procreate. As with drawing on paper, the artist uses a stylus to sketch a figure or object, usually on a tablet, to construct a scene or artistic universe. Unlike traditional drawing methods, digital illustration is much more forgiving, as mistakes can be easily corrected and drawn elements and objects can be easily moved around within a scene.

Illustration

Photogrammetry is a specialized 3D technique that allows 3D objects to be created from numerous photographs taken of an object or scene from multiple angles. These photos are then compiled to determine the specific positioning, shape, and dimensions of the object in space, and then converted into a 3D model. Initially developed for engineering and urban planning, photogrammetry has become a way for artists to produce extremely accurate 3D models from real-life images.

Photogrammetry

More on digital art

Video artworks primarily use a recording camera, but may sometimes include additional post-processing or editing to distort, modify or add additional elements to the image. Some artists use state-of-the-art recording equipment to create macro zoom-ins or time lapses, privileging fidelity to the subject matter. Others use additional softwares to significantly modify or warp the video, creating an alternative perspective on the world that surrounds us.

Video

name

Unique art installations designed to make a lasting impression on your visitors. From interactive art and projection mapping to digital sculpture and AR/VR experiences, explore the boundless possibilities of digital art.

A monthly catalog of works of art to be displayed directly on screen, by subscription. Refresh the atmosphere of your space with personnalized selections of artworks and surprise your audience!

An exclusive creation that aligns with your brand, values, and sensibility. We specialize in crafting unique narratives that empower you to stand out with a powerful and disruptive artistic storytelling.

Enter Artpoint

Enter Artpoint

Toma Gerzha

Toma Gerzha