Born in 1978 in Lille, Franck Lefebvre grew up with a passion for nature and pursued higher education in the management and conservation of natural areas before working in lighting design for the performing arts. But he eventually began to miss the great outdoors, and in 2009 he conceived a new concept at the intersection of his passions for the world’s landscapes, light, and the performing arts: World Video Art. Together with his wife Florence, he founded a production company, Atmosphere Video, and embarked on a research process focused on landscape photography, the management of natural light, long-exposure video techniques, and color correction. In his view, nothing is ever a sure thing: he has often had to return, time and again, to capture the right light, at the right moment, in the right season. His works are thus characterized by “living photographs” filmed in 4K UHD at 50 frames per second—twice the standard film frame rate— lasting five to ten minutes to faithfully reproduce the random and perpetual movements of natural elements, accompanied by a stereo soundtrack captured on location and recorded in RAW format to come as close as possible to human visual perception.

For more than ten years, Franck Lefebvre has traveled across Europe, from Greece to Iceland, in search of rare landscapes and unique lighting conditions: a quest that culminated in 2021 with the launch of his first collection, comprising more than sixty works selected from over a thousand video recordings, representing more than 100 TB of raw footage. Seeking to capture the full diversity of the world, he has organized his collection into several distinct chromatic universes, each with its own unique atmosphere. His creations have since been incorporated into prestigious interior design projects, appealing to architects as well as professionals in the healthcare and hospitality industries, for whom these vivid and soothing “living paintings” transform hotels, spas, restaurants, waiting rooms, and corporate spaces into places of visual and auditory relaxation.