Serial Cut

Spain

Serial Cut is a Madrid-based creative studio specializing in art direction for advertising and cultural projects on a global scale. Founded in 1999 by Sergio del Puerto, the studio is renowned for crafting iconic imagery, animations, and extended realities through a blend of digital, physical, virtual, and AI techniques. Their distinctive aesthetic seems to stand somewhere between realism and surrealism, resulting in visually striking compositions that captivate audiences. Beyond commissioned work, the studio engages in personal and artistic projects, often leveraging CGI and AI to explore creative avenues unattainable through traditional techniques. This innovative approach encompasses experiences ranging from virtual reality to augmented reality.

Over the years, Serial Cut has collaborated with an impressive roster of clients, including Adobe, Nike, Google, Converse, Diesel, Toyota, Givenchy, WIRED, Ray-Ban, Facebook, and Samsung. Sergio del Puerto emphasizes the importance of collaboration and exceeding client expectations, stating, "The most important [thing] is feeling proud of working with a brilliant team, surpass[ing] client’s expectations and being part of making something iconic for the design community, no matter if it’s commercial or not."


Serial_Cut_3D.jpg

FLWD

"The harmonious convergence of seemingly incompatible elements imbues the work with a dynamic interplay of hard and soft elements, creating a harmonious interweaving of form and function."

technique

3d

format

landscape

duration

00:18

year

2023

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Video artworks primarily use a recording camera, but may sometimes include additional post-processing or editing to distort, modify or add additional elements to the image. Some artists use state-of-the-art recording equipment to create macro zoom-ins or time lapses, privileging fidelity to the subject matter. Others use additional softwares to significantly modify or warp the video, creating an alternative perspective on the world that surrounds us.

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