Marjan Moghaddam

United States of America

Marjan Moghaddam is a renowned, pioneering, influential and widely exhibited digital artist known for her unique and original style of Posthuman figuration/animation and a critical discourse. She is the recipient of top awards in Digital Art and animation, received grants from the likes of Rockefeller Fund, was a pioneering digital artist of the Internet 1.0 era, has exhibited commissioned digital art at the Smithsonian & other museums, was an Adobe Artist-In-Resident, and Forbes’ Best of AR Art. Marjan has had a prolific gallery exhibition history as a digital artist, and her works are held in private, institutional, NFT DAO, & private NFT art collections. 


Marjan has also created high profile public art commissions in Europe, Canada, and the US. Hailed as “trailblazer in digital art”, “the definition of Digital art” and a “Digital Hijacker” by the international art press, she has gone viral numerous times with her #arthacks on the internet and was featured in the BBC documentary When Art Goes Digital. Her NFT art is sold out on top platforms such as Superrare and Quantum and was selected for Meta/Facebook’s Digital collectibles rollout. She is a tenured full professor of Digital Art at LIU/Brooklyn. 


Marjan_Moghaddam_3D.jpg

Baiser in Mary Boone in Glassish & Waxish

Baiser_in_Mary_Boone_in_Glassish__Waxish_Marjan_Moghaddam_3D.mp4

Based on the viral Internet hit staged at NYC’s legendary Mary Boone gallery, for this version Marjan built a virtual gallery and created the paintings in the background by collaging over 20 GAN-generated paintings. Garnering over 2 million views on Nowness original post & the same on Outofvirals in 2018, the beloved animation was shared widely and celebrated for its unique style. 

Every generation has to define the new styles of figuration for its time, and Baisser’s appeal was that it reinterpreted love in a completely new and different way for our post digital and virtual world. The original is now part of Nowness’ Cultural Programming, Media Arts Pioneers. The work uses Marjan's proprietary technique of Chronometric Sculpture animation style.

3d CG Animation by Marjan Moghaddam, Music: Blake Skipper.

technique

3d

format

landscape

duration

02:52

year

2018

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More from Marjan Moghaddam

More on digital art

Generative art
Generative art refers to a way of creating artworks using an autonomous system. In digital art, these are usually generated from code and algorithms created by the artist, often with certain predefined parameters or systems. Although these parameters guide the final outcome of the work, generative art is generally a surprising way to create artworks, as the results are often unexpected and the number of possible outcomes can be infinite.
AI
AI art is a branch of generative art that uses artificial intelligence. Unlike other generative artworks, AI artworks use specific complex algorithms and models derived from machine learning. The most common methods for creating AI art today are GANs (generative adversarial networks) or proprietary prompting platforms such as ChatGPT, Sora, Midjourney, or Dall-e.
3D
3D art uses 3D software such as Blender, Cinema4D, Houdini, or video game software such as Unity to create works of art. In 3D works, artists can either arrange assets (the 'objects' in a 3D artwork or world) that they have created themselves or purchased from other creators to create elaborate environments and scenes (an approach to 3D art called 'set dressing'), or specialize in sculpting, which involves creating their own objects and assets.
Photogrammetry
Photogrammetry is a specialized 3D technique that allows 3D objects to be created from numerous photographs taken of an object or scene from multiple angles. These photos are then compiled to determine the specific positioning, shape, and dimensions of the object in space, and then converted into a 3D model. Initially developed for engineering and urban planning, photogrammetry has become a way for artists to produce extremely accurate 3D models from real-life images.
Collage
An extension of the traditional, plastic approach to collage, digital collage involves searching for and cutting out multiple images, extracting them from their original context, and recomposing them in a new arrangement to create a work of art. Artists can use their own photographs or find images on the internet.
Illustration
Digital illustrations are created using software such as Adobe Illustrator, Photoshop, or Procreate. As with drawing on paper, the artist uses a stylus to sketch a figure or object, usually on a tablet, to construct a scene or artistic universe. Unlike traditional drawing methods, digital illustration is much more forgiving, as mistakes can be easily corrected and drawn elements and objects can be easily moved around within a scene.
Video
Video artworks primarily use a recording camera, but may sometimes include additional post-processing or editing to distort, modify or add additional elements to the image. Some artists use state-of-the-art recording equipment to create macro zoom-ins or time lapses, privileging fidelity to the subject matter. Others use additional softwares to significantly modify or warp the video, creating an alternative perspective on the world that surrounds us.

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