Born in 1978 in Lille, Franck Lefebvre grew up with a passion for nature and pursued higher education in the management and conservation of natural areas, before another passion led him away from forests and lakes: the lighting of live performances. Classical music, dance, opera, theater: the artificial lighting of darkened performance halls fascinated him, and for several years he focused his artistic practice on lighting for the performing arts. But he eventually began to miss the great outdoors, and in 2009 he conceived a new concept at the intersection of his passions for the world’s landscapes, light, and the performing arts: World Video Art. Together with his wife Florence, he founded a production company, Atmosphere Video, and embarked on a very long research process that would last more than ten years: studying landscape photography, managing natural light, long-duration video capture techniques, and color correction. “Capturing art in nature and sharing it with you, that’s what has guided me for ten years, as if it were second nature,” he confides, adding that our world is nothing but the harmony of the elements and perpetual motion. His working method follows three rigorous stages: meticulous preparation beforehand, the journey and filming, and then post-production. According to him, nothing is ever a sure thing: he has often had to return, time and time again, to capture the right light, at the right moment, during the right season. The result is a series of “living photographs” filmed in 4K UHD at 50 frames per second, twice the standard film frame rate, lasting five to ten minutes to faithfully capture the random and perpetual movements of natural elements, accompanied by a stereo soundtrack recorded on location and saved in RAW format to replicate human visual perception as closely as possible.

For more than ten years, Franck Lefebvre has traveled across Europe, from Greece to Iceland, in search of rare landscapes and unique lighting conditions: a quest that culminated in 2021 with the launch of his first collection, comprising more than sixty works selected from over a thousand video recordings, representing more than 100 TB of raw footage. Seeking to capture the full diversity of the world, he has organized his collection into several distinct chromatic universes, each with its own unique atmosphere. His creations have since been incorporated into prestigious interior design projects, appealing to architects as well as professionals in the healthcare and hospitality industries, for whom these vivid and soothing “living paintings” transform hotels, spas, restaurants, waiting rooms, and corporate spaces into places of visual and auditory relaxation.