portrait
video
01:15
2025
Born in Mexico and now based in Madrid, Paloma RincĂłn is a visual artist who works with still and moving images in a quirky style characterized by vibrant colors and graphic compositions. After earning a degree in audiovisual communication, she honed her craft by working as an assistant to commercial photographers, while simultaneously developing her own personal projects: a dual experience that gave her a comprehensive understanding of the profession, its technical demands as well as its creative possibilities, and gradually helped her develop her own unique artistic language. Her love of saturated colors owes much to her childhood in Mexico and the unique light she experienced there. Today, Paloma creates visual plays in a playful style where the meaning of objects is redefined through unexpected juxtapositions, at the intersection of photography, sculpture, design, and illustration. Her physical works seem to emerge from the digital realm: synesthetic representations where texture, light, and color blur the line between the real and the unreal. She observes her everyday environment with the same attention she devotes to nature and cultivates a resolutely slow relationship with time, one built on meticulous observation and deliberate restraint, where each image becomes a kind of entry in a visual journal. She works on both personal experimental pieces and commercial projects for international brands and publications.
Represented worldwide, Paloma RincĂłn collaborates with major international brands such as Coca-Cola, Google, Toyota, Ford, Bombay Sapphire, Sonos, Swatch, Absolut, Samsung, Vodafone, and IKEA; as well as with publications such as Wired Magazine, Architectural Digest, and Esquire. Her personal work has been exhibited and published in Europe, Asia, and the Americas, and has been featured in numerous renowned magazines and books. A jury member for several industry events, she also regularly speaks at conferences and masterclasses around the world, where she shares her approach and vision of contemporary still life.

đMy Gardenđą is a personal series I began in 2023 with the intention of connecting with both my garden and myself, as an exercise in exploring my immediate surroundings. By setting the boundaries of using only what I find in the garden at that specific time of year, the process becomes unique, shaped by the continuous transformation of the vegetation with the changing seasons and the natural development of the environment.
đAutumnđ I really enjoyed starting this project during this time of year. It was early autumn when I began, and the garden was untouchedâraw. We hadnât done any work on it yet, but the magnificent, mature trees and bushes were large, wild, and beautiful. Everything was new to me, and I really enjoyed the detailed exploration and mindful attention I had to give to every living element: the colors, the shapes, and the textures.
video
portrait
01:15
2025