Laura Shepherd

United Kingdom

Laura Shepherd is a multidisciplinary artist, designer and creative director based in London. Coming from an artisan creative environment, she deliberately switched from material to digital in 2012. Her digital sculpture takes the form of still life photographs, graphic animations on screen and, more recently, augmented and virtual reality (AR, VR) experiences. Her inspirations range from material objects that tend towards decorative arts and product design, to abstract and ethereal experiences that stimulate emotions. Her artistic process moves between dimensions and realms, mixing realities to absorb and sometimes confuse the viewer.


Laura's work is less an exploration or study than a spontaneous reaction and expression of observations about contemporary society and culture. Anthropological, philosophical and informed by various systems of esoteric ideas and beliefs, her work presents a distinctive perspective on modern life. The aesthetics are inspired by the nature of Art Nouveau and the intense experience of psychedelism of the 60s, to create high definition renderings close to contemporary design.


Laura_Shepherd_Video.jfif

Trip 26

Trip_26_Laura_Shepherd_Video.mp4

A generative art process to render virtual psychedelic rollercoaster rides fuelled by the artist’s digital acid pattern formulation. Embodiment, place illusion, and emergent digital alchemy transform geometric form and texture, to birth a unique contemporary psychedelic visual language.

technique

video

format

portrait

duration

00:30

year

2022

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More from Laura Shepherd

More on digital art

Generative art
Generative art refers to a way of creating artworks using an autonomous system. In digital art, these are usually generated from code and algorithms created by the artist, often with certain predefined parameters or systems. Although these parameters guide the final outcome of the work, generative art is generally a surprising way to create artworks, as the results are often unexpected and the number of possible outcomes can be infinite.
AI
AI art is a branch of generative art that uses artificial intelligence. Unlike other generative artworks, AI artworks use specific complex algorithms and models derived from machine learning. The most common methods for creating AI art today are GANs (generative adversarial networks) or proprietary prompting platforms such as ChatGPT, Sora, Midjourney, or Dall-e.
3D
3D art uses 3D software such as Blender, Cinema4D, Houdini, or video game software such as Unity to create works of art. In 3D works, artists can either arrange assets (the 'objects' in a 3D artwork or world) that they have created themselves or purchased from other creators to create elaborate environments and scenes (an approach to 3D art called 'set dressing'), or specialize in sculpting, which involves creating their own objects and assets.
Photogrammetry
Photogrammetry is a specialized 3D technique that allows 3D objects to be created from numerous photographs taken of an object or scene from multiple angles. These photos are then compiled to determine the specific positioning, shape, and dimensions of the object in space, and then converted into a 3D model. Initially developed for engineering and urban planning, photogrammetry has become a way for artists to produce extremely accurate 3D models from real-life images.
Collage
An extension of the traditional, plastic approach to collage, digital collage involves searching for and cutting out multiple images, extracting them from their original context, and recomposing them in a new arrangement to create a work of art. Artists can use their own photographs or find images on the internet.
Illustration
Digital illustrations are created using software such as Adobe Illustrator, Photoshop, or Procreate. As with drawing on paper, the artist uses a stylus to sketch a figure or object, usually on a tablet, to construct a scene or artistic universe. Unlike traditional drawing methods, digital illustration is much more forgiving, as mistakes can be easily corrected and drawn elements and objects can be easily moved around within a scene.
Video
Video artworks primarily use a recording camera, but may sometimes include additional post-processing or editing to distort, modify or add additional elements to the image. Some artists use state-of-the-art recording equipment to create macro zoom-ins or time lapses, privileging fidelity to the subject matter. Others use additional softwares to significantly modify or warp the video, creating an alternative perspective on the world that surrounds us.

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