Embrace a new era of creativity and bring a memorable footprint to your space with digital art. Art will enrich your public's experience beyond what you can imagine.
We want to create a unique and memorable experience for our guests, and it starts from the moment they arrive. Upon entering the hotel, the guest is immersed in a unique artistic universe. They are invited to live an immersive artistic experience, and to contemplate the work of digital artists from around the world.
Andres Lopez-Dafonte, Directeur des Opérations du Pullman Paris Tour Eiffel
Christmas, the most enchanted time of the year, even though it can be solitary, or conflictual… For artists as well, the end of the year raises ambivalent feelings. Theoretically, it’s associated to precise visual elements : pine trees, the colors red and green, twinkling lights, decorations, stars and garlands ; and we indeed find those in works that warm our hearts, taking us back to this childlike wonder which, perhaps, never actually leaves us. But it’s also the occasion to talk about - maybe even point out ? - some social habits we’ve build around Christmas : winter sports, culinary musts, and the giving and receiving of gifts, wrapped up as they should be. Because, should we like it or not, those are associated to vividly relevant ethical and ecological concerns.
More discreetly, some works point out the loneliness that can overcome oneself, during this time when society conveys some injection to togetherness, preferably in a familial context, while some simply can’t have that.
In this collection, the most popular celebration in the world conveys its fair share of joy, amazement and collectivity - while subtly holding up a mirror to our times.
The question of the cohabitation between humanity, nature and technology in the present and future era is a subject that many digital artists address in their practice. As our lives become increasingly digital, the question of the human impact of these developments on the environment, the migration to a digital rather than a natural world, or the imagining of alternative universes where the world is in a utopian state of harmony between nature and its inhabitants becomes the central topic for many artists.
In this selection of works, artists show us the future that awaits us if we don't do anything to stop the climate change. Droughts, fires, floods, melting ice caps....these artworks are here to remind us that our actions have consequences and that we can't continue to live like we do. Employing digital tools, artists are able to immerse us in visions that are actually not far from a probable future. With their unlimited imagination, they teach us to take care of our environment and to look after what surround us, in order for our planet to thrive for many generations to come.
This collection highlights France’s cultural and architectural heritage, in resonance with the European Heritage Days. Artists, sculptures, gardens, and historic monuments become the anchors of works that reinterpret our shared memory.
Artists approach heritage in many forms: reimagined architecture, landscapes shaped by history, sculptural details, and even a culinary evocations. Each work carries within it the imprint of a craft, an era, or a place that contributes to French identity.
Through these visions, heritage becomes material for contemporary creation. It is not only about contemplating the relics of the past, but about revealing their presence today and their power to inspire the imagination of contemporary artists.
As the foundation of urban space, the street is a fertile breeding ground for a wide variety of artistic expressions. Historically, street culture is above all that of counter-cultures, revolts and marginalized movements. But talking about the street is also a way of speaking to everyone: even the most sedentary people have to get around by walking the streets. Encounters, exchanges or simple journeys: the street is the place of civilization, and therefore of Humanity par excellence.
Fungi occupy a kingdom of their own, distinct from plants and animals, their significance extends far beyond biology. Mycelium networks embody interconnection and exchange, offering a metaphor for networks, community, and nature-made technologies. Mushrooms speak to transformation and regeneration, able to turn decay into fertile ground and life into renewal.
Fantastic Fungi brings together artworks that reimagine fungi from mushrooms to sprawling mycelial networks. From vibrant, iridescent mushrooms to humanoid shapes, these works transform the hidden, often overlooked structures of the fungal world into visible manifestations.
By highlighting these hidden structures and their cycles of growth and renewal, this collection invites viewers to reconsider familiar ideas of life, communication, and interconnections.
Although digital and innovation are often associated, in a specific artistic approach, some artists rethink the codes of ‘traditional’ media to propose creations blurring the borders between fashionable and vintage. In a resolutely vintage aesthetic, reminiscent of newspapers and magazines of the last century, artists adopt digital media to bring archives back to life, upgraded with a modern touch, transforming traditional collages into 3.0 creations.
Spirals are some of the oldest decorative patterns in the world, and have been a visual reference in most human visual cultures. It makes sense, given te spiral embodies an ancestral human concern : the concept of infinity. Digital art allows artists to bring the spiral into a new dimension : with a perfectly executed video loop, one can make a spiral spin literally forever. Or, with a generative algorithm, one can make a spiral whose movement can be cyclical, but whose visual characteristics shift continuously.
Digital tools therefore allow artists to reinvent this iconic pattern. Some turn it into a diabolical gear that embodies the anxiety induced by the principle of infinity, while others create a peaceful, perfect visual with ASMR ambiance, others still use the dynamic of its movement to induce powerful energy into colorful, sometimes psychedelic works. Some ultimately focus on the spiral’s geometry while others reintroduce it in natural environments, where existed long before human creativity seized it…
Explore the depths of the forest in this lush collection of artworks. Through differing techniques, our artists play with perspective, depth, and even imagine surreal renditions of what a forest is in this collection of works. The forest, often enigmatic and a site for folklore, is here given an additional layer of magic or mystery through digital tools such as Artificial Intelligence, 3D, AR and collage. Do you dare enter the depths of the woods?
The Tom Wesselmann exhibition presented in winter 2024-2025 at the Fondation Louis Vuitton celebrates pop art, the emblematic movement of the 1960s inseparable from American visual culture. Rejecting traditional art conventions, pop art has redefined the boundaries of creation by making art inseparable from everyday life, integrating industrial techniques, prefabricated materials and mass-market objects. Through figures like Andy Warhol and his Campbell’s Soups or Roy Lichtenstein and his vibrant color comics, this artistic movement has questioned the status of the work of art while capturing the spirit of its time.
This matter of the nature of the work of art remains central today, especially through digital art, which pushes the limits of creative processes thanks to new technologies. So it’s no surprise that digital art is taking on the legacy of pop art, adopting often joyful, sometimes repetitive shapes, colors and patterns, while drawing inspiration from the visual codes of mass distribution or everyday objects. But, like pop art, behind an apparent lightness, these works also question deeper issues, such as our relationship to overconsumption or the omnipresence of technologies in our lives.
Thus, pop art and digital art dialogue through the decades, helping us to reinvent our view of the contemporary world.
In black and white like vintage photographs… and yet, a resolutely contemporary streak inhabits these creations by digital artists. Expressing themselves through various techniques, ranging from 3D to generative art, some artists use a common palette to limit themselves to only two colours: black and white. A return to a dualistic simplicity, the same intrinsic motive, but free of interpretation. If it can be a reflection on the omnipresence of colours and messages, we can also see in these monochrome compositions a timeless opposition. Black and white as confrontation, otherness, contrast, in a Manichaeism bearing meaning and emotion.
Throughout history and across mediums, artists have employed light to enhance the emotional resonance and visual impact of their works. Sculptures rely on light and shadows to define and accentuate their form. Renaissance chiaroscuro sees painters exaggerating contrasts in light to convey emotion and drama. Light is even used as a symbol of divinity, be it through painted rays or the actual reflection of light on metallic surfaces.
The development of digital technologies has engendered a new relationship to light: when the opaque canvas is substituted for the lit-up screen, light becomes the very medium artists work with. No longer is it anchored to a physical source or limited by the laws of physics. The artists in this collection explore the seemingly endless possibilities of this new medium, creating innovative compositions that were inconceivable before the digital age.
The celebration of diversity—be it ethnic, cultural, identity-based, or related to physical and mental abilities—is increasingly recognized and highlighted in the media. This concept inspires artists to present new, original, and creative imagery while conveying a powerful message: our differences are beautiful and they unite us.

« Light Shaping Space » is a collection exploring the transformative power of light in both interior and exterior environments. Drawing inspiration from spatial design and architecture, artists capture light’s ability to sculpt and define spaces in unexpected, dreamy ways. With a keen focus on perspective, the artworks offer unique views that invite the viewer to pause and reflect. Light isn't just a physical element here; it becomes a creative force, casting soft shadows, illuminating hidden corners, and blending effortlessly with the geometry of the environment. The collection exudes a soothing, serene atmosphere, where every beam of light gently plays upon the artwork. Whether softening minimalist interiors or illuminating the peaceful outdoors, « Light Shaping Space » brings a meditative quality to the relationship between light, space and perception.

Armed with their camera, photographers set off to meet the possibilities, at the crossroads between naturally beautiful landscapes and imaginary terrains. Capturing landscapes in the same way that painters use their canvas to fix powerful but fleeting images, photographers direct our eyes to reimagine reality. Exploring the infinite possibilities of the digital, some artists rework colours and images to reinvent landscapes. Others call out for our imagination to see our very own landscapes in colourful compositions, capturing the movements of paintings and fluids, with a concern for detail that could sometimes challenge our senses.
In this fast-paced collection, artists embark on a vibrant exploration of the intersection between the dynamics of human movement and the magic of the digital. Sport not only nourishes our physical well-being, but also plays a crucial role in our mental health, pushing us to express ourselves through our bodies, redoubling our efforts and perseverance. Sport is omnipresent in our lives, whether it is a personal practice or a collective culture. It is therefore not surprising that artists take hold of this subject, capturing the spirit of sport through their creations. As a true vector of emotion, sport brings us together through major events and tournaments, inspiring us to unity in competition. Each artist uses the power of the digital to represent the spirit of sport in their own way in creations and breathe life into the digital.
(Extra)Ordinary Journeys gathers the works of artists who turn ordinary spaces into extraordinary gateways, blurring the boundaries between the tangible and the digital. Reimagining familiar spaces, whether glitch-filled cities or 3D subways, they invite us to explore not only physical transportation but also the inner landscapes of our thoughts and emotions as we walk in the streets. Through a rich set of techniques including glitch art, video art, and digital collage, these artists offer a fresh perspective on public spaces, transforming them into portals of contemplation and wonder. Step into this collection and let yourself embark on a voyage through the hidden dimensions of our contemporary world, allowing your imagination to wander through distorted spaces and movements.
Let yourself be captivated by the winter magic with the "Let it snow!" collection. With ingenuity, artists explore the textures, patterns and colours of winter and Christmas, to revive our childhood memories and celebrate the magic of Christmas! Through their endless loops, playful animations, or amazing collages, they capture the enchanting spirit of the season, evoking the irresistible need to walk through snowy landscapes. This collection embodies the spirit of winter, transporting spectators into a universe where snowflakes dance and the joy of this period is revealed through tender and nostalgic artistic creations.
Paris is not a frozen postcard, it’s a living, breathing city in constant motion. This collection dives into the many layers of the capital: its iconic landmarks, Olympic energy, culinary treasures, world-famous museums, and the vibrant beat of its streets. Artists capture the city as it’s truly felt — a mosaic of moments, lights, sounds, and emotions.
Between heritage and modernity, Paris becomes a canvas for visual expression: sometimes intimate, sometimes grand, playful, nostalgic, or electric. A city we think we know — yet always manages to surprise.
In this selection of works, a variety of artists celebrate the beauty of nature through differing techniques. Some artists use photographic or videographic methods to capture the purity of nature as we experience it today. Others take this concept a bit further by morphing perspectives and challenging how we perceive nature. And yet others take our natural world as inspiration and create flora and fauna that could exist in our world, and yet are tinged with something of the surreal.
This selection of artworks demonstrates how digital artists treat the topics of history and heritage in different ways, utilising diverse techniques to achieve their intended messages. An overarching interrogation point for many of these artists is: how can history be reconsidered, reappropriated, or rewritten through the biais of new technologies?
For artists such as the French collective Obvious, or Japanese artist Saeko Ehara, for example, using AI technology is a means to revisit the past and reinterpret it through visual co-creations with the machine. Elsewhere, Joelle McTigue creates abstracted works based on her own photography of various architectural and botanical subject matter where she lives in Montenegro, and in so doing recounts the economic, political and colonial histories of this location. Other artists such as Marine Bléhaut or Rafafans utilise video or animated collage from historical film archives or artworks to provide a contemporary spin on old source material, touching upon themes of memory, nostalgia, or timelessness.
This collection invites you to enter a poetic world of delicate, soothing hues and nuances. Each work allows you to savor the subtlety of gradations and textures. In the world of Pastel, softness reigns supreme.
This collection shifts the scale, drawing us closer and closer until we enter the domain of the minute. Here, insects — fragile, vibrant, elusive — become the central figures.
Artists explore them in multiple registers: sometimes faithfully observed, almost scientific, other times reimagined through animation, abstraction, or fantasy. Beetles, butterflies, ants or dragonflies appear magnified, revealing structures, colors, and movements that usually escape the human eye.
By reducing the scale, these artworks invite us into a parallel universe where the tiny becomes monumental. Between fascination and strangeness, these insect-inspired visions remind us of the hidden beauty, complexity, and mystery contained in the smallest forms of life.
City Night Pulse immerses you in the vibrant rhythm of the city when the sun sets and the streets awaken under artificial lights. In this collection, artists capture the atmosphere of urban environments, where movement, light, shadow intertwine and form an intimate portrait of the night. The urban environment isn't just a backdrop, it's a living, moving entity that can be equally enigmatic, peaceful, nostalgic or even energizing. Embark on a visual journey through the city and discover the hidden beauty of a world that thrives in obscurity.
It’s undeniable: blockchain technology and NFTs have built, for the first time, a viable market for digital art, providing scarcity and value to digital artworks that are otherwise replicable. Associating digital art to NFTs has resulted in ‘Web3’, the next generation of the internet where what we consume online can not only be read and interacted with, but also owned in a decentralised fashion on the blockchain. Web3 has resulted in a unique subculture on the internet that values freedom, decentralisation and a close-knit community. However, NFTs and cryptocurrencies are also notorious for innumerable scams and pyramid schemes. Digital artists don’t shy away from these two extremities. In fact, in their work, they explore all the various and contradicting facets of Web3, using it as primary subject matter to envision promising futures for a more equitable internet and society on the one hand, or a dystopian futuristic work where greed has corruption reign on the other.
Blue is, above all, the color of the sky, then of the sea where it is reflected. It evokes infinity and escape, opening a window to distant horizons. It is associated with serenity, melancholy, or dreams. In short, blue is inspiring, prompting contemplation and introspection. As a color far from the warmth of bodies and the material world, the works in the Blue collection invite a mental stroll, an inner journey where the mind can wander and find itself.
This collection explores the many shades of red, from sunsets and fields of flowers to raspberries and painted lips. In the digital arts as in painting, red remains a color of extremes: passion and vitality, but also danger, tension, and power.
Science confirms its impact: red is the most visible color to the human eye, accelerating the heartbeat, heightening desire, and intensifying emotion. Here, red oscillates between softness and intensity, intimacy and universality, reminding us that to contemplate red is to confront the very essence of emotion.
This collection, “Reinventing Painting”, is a two-way street. On the one hand, it focuses on the ways in which digital art rethinks the very medium of painting, its tools, brushes, pigments, providing them with properties that are impossible in the real world: watercolors ripple, become three-dimensional, brushstrokes come alive and dance…
But these tools also question, transform and reinvent the heritage of the history of painting. Far from being disconnected from it, digital art questions and draws inspiration from its past, as art has done since Antiquity. Within this collection, the Mona Lisa smiles, Van Gogh’s clouds spiral and Friedrich's Wanderer transports himself into a futuristic city, while Benjamin Bardou attempts to reveal the infinite possibilities contained in the painting “through touches” of the late 19th century.
What does music look like? Although many artists throughout the history of art have drawn directly from this intangible creative expression to create their works, capturing the sentimental and rhythmic notions of music is a challenge. Digital art offers a unique opportunity to rectify this dilemma, as artists incorporate the sound waves and decibels of music directly into the code they use to create generative artworks. Elsewhere, artists are taking the creative spirit of music and rendering it directly into figurative works, conveying the emotional magic that music can create.
In the digital age, all media are being redesigned to embrace the perspectives of offered by new technologies. Visual artists and poets transform their creations using animated illustration, 3D and artificial intelligence. Whether they use AI to create poems or illustrate them using various digital techniques, artists leave room for their imagination to enrich their creative process by aligning it with the mindset of their time. These visionary artists explore the possibilities of trans-disciplinary practices, thus redefining the codes of poetic composition. In a fusion of poetic horizons and introspective meditations, discover how artists incorporate poetry into their 3.0 digital creations.
Do you want to adorn your screens with digital artworks? We connect our digital gallery directly to your screens, and manage the content remotely to ensure a turnkey solution.
Don’t have a suitable display? We work with our technical partners to install a new screen for you. We will advise you on the most suitable location to integrate your new digital art experience.
Each month, we provide you with a 100% customized selection of works. Our experts take into consideration the atmosphere of your place, the profile of the people who frequent it and your brand image to create a bespoke digital gallery. Contemplative works, figurative works: whatever your desires, we have what you need to enhance your space.
Jonathan Monaghan, Tactile palaces: the Louvre
We accompany these galleries with content, on each work and each artist, to recreate a museum-like experience. This content is directly accessible by scanning the QR code affixed next to the screen. Your location becomes a veritable digital art exhibition space.
Kamilla Hanapova, Dissolution I
co-créer une pièce unique mêlant art et nouvelles technologies
Interactivity is a very fertile field of experimentation for digital artists. The spectator passes from a passive approach to an active one since he co-creates the work in real time. He does not only contemplate the work, but it is now his body that is engaged in this innovative and fascinating artistic experience.
A generative work is a work that is generated in real time according to certain predefined parameters. The artist creates a computer code and it is the algorithm that executes the final rendering of the work. The work is then no longer shown in its frozen form: it is a continuous flow.
We are able to deploy 360° universes in order to immerse the spectator in a multi-sensorial experience mixing art and technology. Visual production, sound, broadcasting support: everything is designed according to your space.
Thanks to mapping, transform your space into a real digital exhibition space. Our artists work in a customized way to elaborate a work thought especially for your space.
The digital sculptures reenchant spaces by adapting perfectly to their forms and main components. By arousing the emotions of the public, the work offers a new perception of the space.


































































































































































Digital art helps tell a story to guests. It is a powerful social connector and an integral part of the hotels' identity. By conveying unique emotions, it leaves a lasting and unique memory for guests.
Displaying art is a great way to make your office more inviting and creative. It's also a great way to show your company's culture as a forward-thinking organization.
With the rise of e-commerce, stores have been looking for ways to improve their customer experience. Digital art allows them to stand out and increase attendance rates.






