Embrace a new era of creativity and bring a memorable footprint to your space with digital art. Art will enrich your public's experience beyond what you can imagine.
We want to create a unique and memorable experience for our guests, and it starts from the moment they arrive. Upon entering the hotel, the guest is immersed in a unique artistic universe. They are invited to live an immersive artistic experience, and to contemplate the work of digital artists from around the world.
Andres Lopez-Dafonte, Directeur des Opérations du Pullman Paris Tour Eiffel
Road Trip invites you to experience the adventure of road travel - where engines purr and every kilometer reveals a new discovery. This collection captures the essence of movement, freedom and adventure in dynamic visuals. Here, artists explore both structured urban cartography and the spontaneous impulse to escape. It's a celebration of the road, not as a simple journey, but as a state of mind, an aesthetic, a narrative in motion. Immerse yourself in a world where pleasure rhymes with freedom, and let the journey redefine the destination.
Living beings, real and dreamed of, are an inexhaustible source of inspiration that numeric tools are renewing. Digital artists blur the boundaries between the animal, the plant and the human, between reality and fantasy, while feeding on various inspirations such as mythology, video games, life sciences and science-fiction. Supernatural creatures, mystical monsters, fantastic animal and strange plants roam around this collection and ultimately confront us to our most humane questions : the fear of what’s different, the definition of beauty, the cycle of life and the passage of time.
The question of the cohabitation between humanity, nature and technology in the present and future era is a subject that many digital artists address in their practice. As our lives become increasingly digital, the question of the human impact of these developments on the environment, the migration to a digital rather than a natural world, or the imagining of alternative universes where the world is in a utopian state of harmony between nature and its inhabitants becomes the central topic for many artists.
Throughout history and across mediums, artists have employed light to enhance the emotional resonance and visual impact of their works. Sculptures rely on light and shadows to define and accentuate their form. Renaissance chiaroscuro sees painters exaggerating contrasts in light to convey emotion and drama. Light is even used as a symbol of divinity, be it through painted rays or the actual reflection of light on metallic surfaces.
The development of digital technologies has engendered a new relationship to light: when the opaque canvas is substituted for the lit-up screen, light becomes the very medium artists work with. No longer is it anchored to a physical source or limited by the laws of physics. The artists in this collection explore the seemingly endless possibilities of this new medium, creating innovative compositions that were inconceivable before the digital age.
It’s undeniable: blockchain technology and NFTs have built, for the first time, a viable market for digital art, providing scarcity and value to digital artworks that are otherwise replicable. Associating digital art to NFTs has resulted in ‘Web3’, the next generation of the internet where what we consume online can not only be read and interacted with, but also owned in a decentralised fashion on the blockchain. Web3 has resulted in a unique subculture on the internet that values freedom, decentralisation and a close-knit community. However, NFTs and cryptocurrencies are also notorious for innumerable scams and pyramid schemes. Digital artists don’t shy away from these two extremities. In fact, in their work, they explore all the various and contradicting facets of Web3, using it as primary subject matter to envision promising futures for a more equitable internet and society on the one hand, or a dystopian futuristic work where greed has corruption reign on the other.
This collection shifts the scale, drawing us closer and closer until we enter the domain of the minute. Here, insects — fragile, vibrant, elusive — become the central figures.
Artists explore them in multiple registers: sometimes faithfully observed, almost scientific, other times reimagined through animation, abstraction, or fantasy. Beetles, butterflies, ants or dragonflies appear magnified, revealing structures, colors, and movements that usually escape the human eye.
By reducing the scale, these artworks invite us into a parallel universe where the tiny becomes monumental. Between fascination and strangeness, these insect-inspired visions remind us of the hidden beauty, complexity, and mystery contained in the smallest forms of life.
The celebration of diversity—be it ethnic, cultural, identity-based, or related to physical and mental abilities—is increasingly recognized and highlighted in the media. This concept inspires artists to present new, original, and creative imagery while conveying a powerful message: our differences are beautiful and they unite us.
Have you ever wanted to attend a party with a penguin or be showered with a thousand rainbow-coloured hearts and stars? Inspired by pop art, street art, bright colors and the celebration of life, these works are a breath of fresh air and a moment of joy in our daily lives. These works can be enjoyed on a particular day - a birthday, an anniversary, the start of a new year - but can also be enjoyed daily as an encouragement to see the positivity and playfulness in life.
Spirals are some of the oldest decorative patterns in the world, and have been a visual reference in most human visual cultures. It makes sense, given te spiral embodies an ancestral human concern : the concept of infinity. Digital art allows artists to bring the spiral into a new dimension : with a perfectly executed video loop, one can make a spiral spin literally forever. Or, with a generative algorithm, one can make a spiral whose movement can be cyclical, but whose visual characteristics shift continuously.
Digital tools therefore allow artists to reinvent this iconic pattern. Some turn it into a diabolical gear that embodies the anxiety induced by the principle of infinity, while others create a peaceful, perfect visual with ASMR ambiance, others still use the dynamic of its movement to induce powerful energy into colorful, sometimes psychedelic works. Some ultimately focus on the spiral’s geometry while others reintroduce it in natural environments, where existed long before human creativity seized it…
Glitch art emerges from technological error, transforming system failures and corrupted data into deliberate artistic language. By exposing the invisible structures behind digital images, artists reclaim accident and malfunction as spaces of creation rather than defects to be erased. What should remain hidden, altered pixels, corrupted data, and visual disruptions, becomes material for new visual narratives.
Yet glitch extends far beyond aesthetics. As theorists and artists have shown, error can also operate as a political gesture: a disruption of norms, identities, and systems that demand coherence and conformity. In revealing cracks within digital spaces, glitch art invites us to question the supposed neutrality of technology and the images that surround us daily. These works embrace instability, ambiguity, and transformation, suggesting that within disruption lies the possibility to rethink how bodies, identities, and realities are constructed. In the glitch, failure becomes fertile ground for imagining new ways of existing within and beyond our technological frameworks.
This collection of artworks explores the captivating themes of desire and sensuality. With the use of multiple techniques and skills, artists delve into the intricacies of human desire, crafting visual narratives that evoke passion and sensuality. Whether through the subtle play of light and shadow, the graceful curves of the human form, or the intimate portrayal of moments charged with longing, these artworks invite viewers to contemplate the depth of human emotion. The exploration of desire and sensuality in art serves as a testament to the universal nature of these human experiences, providing a space for reflection and connection across diverse perspectives.
Paris is not a frozen postcard, it’s a living, breathing city in constant motion. This collection dives into the many layers of the capital: its iconic landmarks, Olympic energy, culinary treasures, world-famous museums, and the vibrant beat of its streets. Artists capture the city as it’s truly felt — a mosaic of moments, lights, sounds, and emotions.
Between heritage and modernity, Paris becomes a canvas for visual expression: sometimes intimate, sometimes grand, playful, nostalgic, or electric. A city we think we know — yet always manages to surprise.
The way that digital artists work with and develop the ongoing artistic tradition of abstraction is fascinating. In recent months, there has been an emergence of movements within the digital art sphere itself, such as Generative Abstraction, that highlights abstract works made with code. Whilst many of the artists included in this collection are generative artists, this selection also presents uses of 3D software and even photography as various means and media through which artists push the boundary of what abstractionism in the new digital age of art history looks like.
"Digital artists often interrogate the question of mass, or objecthood, for file-based artworks that are almost always displayed on a 2D screen. Unlike painting or sculpture, capturing various dimensions or textures can be a challenge - especially for a work that cannot be handled, or even smelled, and can often only be experienced through the visual sense. How do artists overcome this sensorial barrier and create captivating artworks that appeal to all our senses, despite these challenges?
The collection, 'Playing with matter', explores the multitude facets in which digital artists tackle this conundrum. By bringing to life house hold objects and observing the interplay of these materials against each other and in motion, or by exploring abstract matter in various textures and forms, a true sense of objecthood or mass is conveyed. The works in this collection not only reveal the remarkable quality and accuracy of digital tools and software available to artists today, but also raises the question of how our digital, immaterial lives ressemble our 'IRL' material lives more and more each day."
Today, we see more discussion and awareness around mental health, which is a positive advancement in our society. Often seen as an easy fix, mental health problems are actually complex, and can be difficult to understand and overcome. They cloud our heads, making us unable to see life clearly. We lose our objectivity and our judgement is tainted with thoughts and worries. Artists materialize what mental health problems can feel like through their visual experiences, in order to raise awareness and remind us how important it is to be mindful and to get help when necessary.
Ah, love… can we still talk about it without repeating what the greatest authors in history wrote much better than us ? Yes, of course, because even though love might be the most universal experience of all, it’s also the most singular. Each love, each love story, each love language is unique - therefore the topic is boundless, and has steadfastly gone through art history since neolithic paintings. Nowadays, digital tools allow artists to reinvent it and rethink once again its modes of representation ; but they also allow them to question how the modern era, especially technology itself, has transformed our relationships…
Christmas, the most enchanted time of the year, even though it can be solitary, or conflictual… For artists as well, the end of the year raises ambivalent feelings. Theoretically, it’s associated to precise visual elements : pine trees, the colors red and green, twinkling lights, decorations, stars and garlands ; and we indeed find those in works that warm our hearts, taking us back to this childlike wonder which, perhaps, never actually leaves us. But it’s also the occasion to talk about - maybe even point out ? - some social habits we’ve build around Christmas : winter sports, culinary musts, and the giving and receiving of gifts, wrapped up as they should be. Because, should we like it or not, those are associated to vividly relevant ethical and ecological concerns.
More discreetly, some works point out the loneliness that can overcome oneself, during this time when society conveys some injection to togetherness, preferably in a familial context, while some simply can’t have that.
In this collection, the most popular celebration in the world conveys its fair share of joy, amazement and collectivity - while subtly holding up a mirror to our times.
In this collection of works, artists take the themes of wild life and animals as their central focus, but explore this subject matter with differing techniques and approaches. There are mulitude of ways an artist can approach this topic, whether it is through humour and whimsy, as in the works of Gavin Shapiro or Ghost, or to address centuries old astrological symbols. Of course, the question of the preservation of endangered wild life and the environment also often comes into play, as digital artists create these works as a message and reminder to look after other living species around us, and concretise their memory on the internet or blockchain.
Knowledge, understanding: this is the fundamental purpose of humanity. The first mythologies were invented to explain meteorology. All our great inventions were the result of the obstinacy of a scientist to understand a given phenomenon. This knowledge, we were immediately obsessed with its preservation and accumulation: thus collections, museums and libraries were born, and we consider the fire of that of Alexandria as one of our greatest collective losses.
Our goal, therefore, yet also our ultimate frustration. The more we gain knowledge, the more we see the immeasurable extent of all that we will never know - this is a universal experience. So, how to transcribe in art this timeless concern, this necessary and yet endless quest?
Women are a notorious minority in the digital art and technology sector. Yet the unique vision that women can present of the world through their artistic practice offers a diversity and nuance of perception essential to the development of this medium. Whether through code, 3D modeling, video capture, or collage, women are questioning what it means to identify as a woman in the digital age, challenging the female body as a site of politics and social stereotypes, or simply saying: we are here and what we create matters.
Conveying a message sometimes means aiming straight for the heart. The Light and Fun artworks all have in common a creative, dynamic and pleasing “je ne sais quoi”. What could be better than a feeling of joy and lightness when discovering an artist's work?
The vigor of youth is characterized by an insatiable curiosity, an unyielding spirit, and an unwavering passion for exploration. Young souls pulsate toward boundless possibilities The dynamic nature of youth manifests in the eagerness to embrace challenges, the resilience to bounce back from setbacks, and the relentless drive to carve out unique paths in the world. It is a time of exuberance where enthusiasm knows no bounds. Youth, in its essence, is a dynamic force, a kaleidoscope of vibrant aspirations, and a testament to the ceaseless vitality that defines the journey of growth and self-discovery.
This selection of artworks demonstrates how digital artists treat the topics of history and heritage in different ways, utilising diverse techniques to achieve their intended messages. An overarching interrogation point for many of these artists is: how can history be reconsidered, reappropriated, or rewritten through the biais of new technologies?
For artists such as the French collective Obvious, or Japanese artist Saeko Ehara, for example, using AI technology is a means to revisit the past and reinterpret it through visual co-creations with the machine. Elsewhere, Joelle McTigue creates abstracted works based on her own photography of various architectural and botanical subject matter where she lives in Montenegro, and in so doing recounts the economic, political and colonial histories of this location. Other artists such as Marine Bléhaut or Rafafans utilise video or animated collage from historical film archives or artworks to provide a contemporary spin on old source material, touching upon themes of memory, nostalgia, or timelessness.
This collection ventures into the heart of the night, where familiar landmarks fade and every light becomes a precious signal. Between urban, mental, and natural visions, the artists explore a world in chiaroscuro, where shadows shape space and reveal the unexpected. The sky — vast or fragmented — guides the gaze and converses with human lights. Shifts in scale, unusual perspectives, atmospheres both somber and open to possibility: here, the night becomes a realm of sensory and poetic exploration.
Is gaming a sub-part of digital art? It is hard not to think so... Video games exist primarily in the digital realm, using the same tools, platforms, and technologies to create immersive experiences. Game designers and developers work together to craft worlds, characters, and experiences, much like filmmakers or painters would do. Video-games might even have a step ahead - they are, in essence, interactive.
The Tom Wesselmann exhibition presented in winter 2024-2025 at the Fondation Louis Vuitton celebrates pop art, the emblematic movement of the 1960s inseparable from American visual culture. Rejecting traditional art conventions, pop art has redefined the boundaries of creation by making art inseparable from everyday life, integrating industrial techniques, prefabricated materials and mass-market objects. Through figures like Andy Warhol and his Campbell’s Soups or Roy Lichtenstein and his vibrant color comics, this artistic movement has questioned the status of the work of art while capturing the spirit of its time.
This matter of the nature of the work of art remains central today, especially through digital art, which pushes the limits of creative processes thanks to new technologies. So it’s no surprise that digital art is taking on the legacy of pop art, adopting often joyful, sometimes repetitive shapes, colors and patterns, while drawing inspiration from the visual codes of mass distribution or everyday objects. But, like pop art, behind an apparent lightness, these works also question deeper issues, such as our relationship to overconsumption or the omnipresence of technologies in our lives.
Thus, pop art and digital art dialogue through the decades, helping us to reinvent our view of the contemporary world.
Let yourself be captivated by the winter magic with the "Let it snow!" collection. With ingenuity, artists explore the textures, patterns and colours of winter and Christmas, to revive our childhood memories and celebrate the magic of Christmas! Through their endless loops, playful animations, or amazing collages, they capture the enchanting spirit of the season, evoking the irresistible need to walk through snowy landscapes. This collection embodies the spirit of winter, transporting spectators into a universe where snowflakes dance and the joy of this period is revealed through tender and nostalgic artistic creations.
At the beginning of September, the air slowly becomes cooler and the cities start to come alive again with those quietly returning from vacation. It's back to school. And yet, many of us want to hang on to the last vestiges of summer, the soothing ripples of the sea air, the warm breath of a tropical breeze, a cocktail in hand. With this selection of digital artworks, the viewer can be swept away into an eternal summer, reliving their best memories of a time when there was no need to worry.
The sky is no longer just a backdrop — it’s a playground, a vantage point, a destination. In this collection, artists explore the aerial element in all its forms — drifting clouds, soaring paper planes, surreal levitations, or dreamlike scenes unfolding far above the ground. Sometimes contemplative, sometimes playful, these artworks give the sky a new kind of movement and meaning. We gaze at it, follow it, dream through it. What if everything began… up there?
Blue is, above all, the color of the sky, then of the sea where it is reflected. It evokes infinity and escape, opening a window to distant horizons. It is associated with serenity, melancholy, or dreams. In short, blue is inspiring, prompting contemplation and introspection. As a color far from the warmth of bodies and the material world, the works in the Blue collection invite a mental stroll, an inner journey where the mind can wander and find itself.
Do you want to adorn your screens with digital artworks? We connect our digital gallery directly to your screens, and manage the content remotely to ensure a turnkey solution.
Don’t have a suitable display? We work with our technical partners to install a new screen for you. We will advise you on the most suitable location to integrate your new digital art experience.
Each month, we provide you with a 100% customized selection of works. Our experts take into consideration the atmosphere of your place, the profile of the people who frequent it and your brand image to create a bespoke digital gallery. Contemplative works, figurative works: whatever your desires, we have what you need to enhance your space.
Jonathan Monaghan, Tactile palaces: the Louvre
We accompany these galleries with content, on each work and each artist, to recreate a museum-like experience. This content is directly accessible by scanning the QR code affixed next to the screen. Your location becomes a veritable digital art exhibition space.
Kamilla Hanapova, Dissolution I
co-créer une pièce unique mêlant art et nouvelles technologies
Interactivity is a very fertile field of experimentation for digital artists. The spectator passes from a passive approach to an active one since he co-creates the work in real time. He does not only contemplate the work, but it is now his body that is engaged in this innovative and fascinating artistic experience.
A generative work is a work that is generated in real time according to certain predefined parameters. The artist creates a computer code and it is the algorithm that executes the final rendering of the work. The work is then no longer shown in its frozen form: it is a continuous flow.
We are able to deploy 360° universes in order to immerse the spectator in a multi-sensorial experience mixing art and technology. Visual production, sound, broadcasting support: everything is designed according to your space.
Thanks to mapping, transform your space into a real digital exhibition space. Our artists work in a customized way to elaborate a work thought especially for your space.
The digital sculptures reenchant spaces by adapting perfectly to their forms and main components. By arousing the emotions of the public, the work offers a new perception of the space.


































































































































































Digital art helps tell a story to guests. It is a powerful social connector and an integral part of the hotels' identity. By conveying unique emotions, it leaves a lasting and unique memory for guests.
Displaying art is a great way to make your office more inviting and creative. It's also a great way to show your company's culture as a forward-thinking organization.
With the rise of e-commerce, stores have been looking for ways to improve their customer experience. Digital art allows them to stand out and increase attendance rates.






