David Szauder

Germany

Media artist David Szauder (b. 1976, Hungary) studied Art History at the Eötvös Loránd University and Intermedia at the Hungarian University of Fine Arts in Budapest. He also completed a Masters Fellowship at the School of Arts, Design and Architecture at the Aalto University in Helsinki. His practice employs a variety of new technologies and media, from digital collage, virtual reality, installation and artificial intelligence. The common thread throughout his practice rests in his art historical knowledge and theory, which draws inspiration from artists such as Mondrian, Moholy-Nagy, and the Surrealists. The result is a body of work that proposes a new vision and portrayal of images and historical tropes that should be familiar to us, and yet in Szauder’s representation something seems a little skewed, perhaps even distorted, adding a sense of curiosity and intrigue.


From 2009 to 2014, David Szauder worked as the curator at the Hungarian Cultural Institute in Berlin (CHB). He is a visiting lecturer at the Film Academy, Potsdam, in addition to leading workshops on interactive media in Berlin and Budapest since 2010. Since 2019, he is the New Media Advisor for the Artistic Director of the VEB 2023 European Capital of Culture. The artist has also participated in a variety of international projects as an artist and curator.


David_Szauder_Generative_art.jpeg

Multi Level Marketing

Multi_Level_Marketing_David_Szauder_Generative_art.mp4

About the artwork


Multi Level Marketing is David Szauder’s commentary on the place of humankind in the world. In a world where we are inundated with information in the technological age, we are often relegated to a position of observation rather than action. Though this is not necessarily bad in and of itself, the artist wished to capture this moment of suspense and encourage embracing even the mundane and trivial of the everyday. Created with Artificial Intelligence, this work is considered as a technological extension of the Surrealist and Dada movements.



About the series


“Dear viewer,


These figures you see never existed. They are synthetic, or if you like, they are the artificial creations of a programmed super computer. I breathed life into them, reviving the original meaning of the word ‘animation’, gave them a soul and pulled them out of the dimension of artificial intelligence and integrated them into this real, sur-real, surreal world.


Surrealism in this form is a metaphor for everyday life, since the moment we are experiencing is quite extreme.


Thus, the main characters in this series are us, all of us. We float, we fall, we are immersed in the foam, we are torn out of our own environment by the events. Or we just stand like colored statues, staring and waiting for more beautiful days to come.


And of course this is not bad or wrong, as long as we can stop for a moment and notice the moment, which tells us that we have to live a little for today, otherwise the charm of things will be lost and we will get stuck in this world.


This is my everyday surrealism.”


David Szauder

technique

generative art

format

portrait

duration

00:48

year

2022

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More from David Szauder

More on digital art

Generative art
Generative art refers to a way of creating artworks using an autonomous system. In digital art, these are usually generated from code and algorithms created by the artist, often with certain predefined parameters or systems. Although these parameters guide the final outcome of the work, generative art is generally a surprising way to create artworks, as the results are often unexpected and the number of possible outcomes can be infinite.
AI
AI art is a branch of generative art that uses artificial intelligence. Unlike other generative artworks, AI artworks use specific complex algorithms and models derived from machine learning. The most common methods for creating AI art today are GANs (generative adversarial networks) or proprietary prompting platforms such as ChatGPT, Sora, Midjourney, or Dall-e.
3D
3D art uses 3D software such as Blender, Cinema4D, Houdini, or video game software such as Unity to create works of art. In 3D works, artists can either arrange assets (the 'objects' in a 3D artwork or world) that they have created themselves or purchased from other creators to create elaborate environments and scenes (an approach to 3D art called 'set dressing'), or specialize in sculpting, which involves creating their own objects and assets.
Photogrammetry
Photogrammetry is a specialized 3D technique that allows 3D objects to be created from numerous photographs taken of an object or scene from multiple angles. These photos are then compiled to determine the specific positioning, shape, and dimensions of the object in space, and then converted into a 3D model. Initially developed for engineering and urban planning, photogrammetry has become a way for artists to produce extremely accurate 3D models from real-life images.
Collage
An extension of the traditional, plastic approach to collage, digital collage involves searching for and cutting out multiple images, extracting them from their original context, and recomposing them in a new arrangement to create a work of art. Artists can use their own photographs or find images on the internet.
Illustration
Digital illustrations are created using software such as Adobe Illustrator, Photoshop, or Procreate. As with drawing on paper, the artist uses a stylus to sketch a figure or object, usually on a tablet, to construct a scene or artistic universe. Unlike traditional drawing methods, digital illustration is much more forgiving, as mistakes can be easily corrected and drawn elements and objects can be easily moved around within a scene.
Video
Video artworks primarily use a recording camera, but may sometimes include additional post-processing or editing to distort, modify or add additional elements to the image. Some artists use state-of-the-art recording equipment to create macro zoom-ins or time lapses, privileging fidelity to the subject matter. Others use additional softwares to significantly modify or warp the video, creating an alternative perspective on the world that surrounds us.

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