Matthew Keff is an audiovisual digital artist. Through interactive software-based works and graphics, Keff aims to reveal the inherent awkwardness of contemporary digital visual culture and considers the role emotions play there. Inspired by emoticons, collectibles from video games, the internet, and other icons of popular digital culture, the works combine an eccentric and sweet aesthetic. Most of Matthew’s projects are inspired by reflections on gamification, the application of game design elements in non-gaming contexts, and how it is used to study or guide human behavior. These works delve into the psychological mechanisms that underlie interactions between individuals and the digital world, exploring the communication and experience of emotions.

After obtaining a BFA in Film and Video at the School of Visual Arts in New York, Matthew has been commissioned by major film and music festivals and has been seen in international exhibitions, including the CADAF, New York, US, Supernova Digital Animation Festival, Denver, US, Magdalen Art Space, Oxford, UK, CCAM Yale University, New Haven, US, Somerset House, London, UK, Del Carme Centre Valencia, ES, 4Culture in Seattle, US, Chromatic Festival in Montreal, CA, Abrons Arts Center, New York, US, HereART in New York, US, Tokyo Game Show, Tokyo JP, A Maze Festival Berlin, DE, and the Museum of Human Achievement in Austin, US.