Matthew Keff is an audiovisual digital artist. Through interactive software-based works and graphics, Keff aims to reveal the inherent awkwardness of contemporary digital visual culture and considers the role emotions play there. Inspired by emoticons, collectibles from video games, the internet, and other icons of popular digital culture, the works combine an eccentric and sweet aesthetic. Most of Matthew’s projects are inspired by reflections on gamification, the application of game design elements in non-gaming contexts, and how it is used to study or guide human behavior. These works delve into the psychological mechanisms that underlie interactions between individuals and the digital world, exploring the communication and experience of emotions.
After obtaining a BFA in Film and Video at the School of Visual Arts in New York, Matthew has been commissioned by major film and music festivals and has been seen in international exhibitions, including the CADAF, New York, US, Supernova Digital Animation Festival, Denver, US, Magdalen Art Space, Oxford, UK, CCAM Yale University, New Haven, US, Somerset House, London, UK, Del Carme Centre Valencia, ES, 4Culture in Seattle, US, Chromatic Festival in Montreal, CA, Abrons Arts Center, New York, US, HereART in New York, US, Tokyo Game Show, Tokyo JP, A Maze Festival Berlin, DE, and the Museum of Human Achievement in Austin, US.
JUICY FLOWERS SHROOM
Neon Snake 6946
Gummie Sphere Cylinders 2
JUICY FLOWERS JELLY BEAN STRING
Pears
DANK JUICE AQUA 01
Candy Float
DANK JUICE STRAWBERRY JAM
Neon Squido 6305
DANK JUICE AQUA 02
Stars
DANK JUICE ECTO COOLER
DANK JUICE SOUR WATERMELON
Fluid
Pop Pop
Gummie Heart 1
SQUISH PILE 03
GUMMIE NOODLE
DANK JUICE BLUE RASPBERRY
JUICY FLOWER FLOWER
Stars Hearts And Sparkles
SQUISH PILE 02
Balloon Spheres
Sweet Hearts
Jelly Fruit
GUMMIE STARS
Burnt Orange
Color Coins
Neon Horse 1675
JUICY FLOWERS JELLY
Emote 23 - 3
Hey Day
Neon Doll 8277
SQUISH PILE 01
JUICY FLOWERS LEAF
Gummie Heart 2
Neon Croc 0275
Neon Doll 1675
Emote 23 - 4
Glazed
Neon Squido 2279
Arms And Legs